Content Strategy and Creation
Stop random acts of content. Read about strategies and tips on creating engagement-worthy content to spark emotion, build trust and move the needle.
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How do you use Customer Stories?
How do you use customer stories? Do you follow a template? Do you used mixed media (words, video, pictures)? Do you stick to customers-only? What types of stories are you using at each stage of...
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Marketing Needs More Art
To build great stories, you need creatives—and you need them earlier than you think. So you’re a marketer who wants to do storytelling. Or if we’ve now passed that term’s sell-by date, maybe you...
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Bingeing 101: Feeding Your Buyers the Right Content at the Right Time
First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a...
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Move over storytelling. It’s all about story building.
The post Move over storytelling. It’s all about story building. appeared first on Demand Spring.
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BlueSnap Infographic
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Akamai - Live Origin
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Pythian Kick AaaS
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Do you Gate? The two sides of the debate.
There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the...
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A New Lens for Creating More Effective Campaign Plans.
This is a lens to help you build stronger, more engaging, effective campaign plans. All too often speed outweighs quality. Here's the fix.
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Akamai Gaming - Frictionless Ebook
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Akamai - Frictionless Chapter Five
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Akamai - Frictionless Chapter Four
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Akamai - Frictionless Chapter One
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Akamai - Bit Rate and Business Model Video
It's obvious that video quality matters. But what's the emotional impact of poor video quality? Akamai teamed up with biometrics experts Sensum to find out just how angry people get when picture quali
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Akamai - Bit Rate and Business Model White Paper
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P2 Energy Solutions - Driving Operational Excellence with Integrated Operations
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P2 Energy Solutions - Accurate Production Data Drives EP Performance
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Lexmark - Automate to Outperform Across P2P
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Qlik - OEM eBook
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Qlik - Marketing eBook
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