Content Strategy and Creation
Stop random acts of content. Read about strategies and tips on creating engagement-worthy content to spark emotion, build trust and move the needle.
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Read ArticleHow do you use Customer Stories?
How do you use customer stories? Do you follow a template? Do you used mixed media (words, video, pictures)? Do you stick to customers-only? What types of stories are you using at each stage of...
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Read ArticleMarketing Needs More Art
To build great stories, you need creatives—and you need them earlier than you think. So you’re a marketer who wants to do storytelling. Or if we’ve now passed that term’s sell-by date, maybe you...
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Read ArticleBingeing 101: Feeding Your Buyers the Right Content at the Right Time
First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a...
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Read ArticleMove over storytelling. It’s all about story building.
The post Move over storytelling. It’s all about story building. appeared first on Demand Spring.
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Read ArticleDo you Gate? The two sides of the debate.
There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the...
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Read ArticleA New Lens for Creating More Effective Campaign Plans.
This is a lens to help you build stronger, more engaging, effective campaign plans. All too often speed outweighs quality. Here's the fix.
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1:39Watch VideoAkamai - Bit Rate and Business Model Video
It's obvious that video quality matters. But what's the emotional impact of poor video quality? Akamai teamed up with biometrics experts Sensum to find out just how angry people get when picture quali
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14:54Watch VideoAkamai - Revolutionaries
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Read ArticleThe Science Behind Storytelling
In 2009, two writers named Rob Walker and Joshua Glenn conducted a project known as Significant Objects. They set out to determine if storytelling was the most powerful form of communication....
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Read ArticleThe pros and cons of live-action and animated video
The post The pros and cons of live-action and animated video appeared first on Demand Spring.
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Read ArticleRethinking demand creation
The post Rethinking demand creation appeared first on Demand Spring.
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Read ArticleHow a website migration taught Zaloni to fish
In business, different types of projects create varied strategic and tactical challenges for developers. Anyone who has successfully executed a website migration project in the past knows that the...
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Read ArticleQuality Content Doesn’t Just Happen
We all want quality content. But quality content doesn’t just “happen.” You gotta think about it. And work at it. And, most importantly, be willing to take a risk or two. This was my introduction...
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Read ArticleFilm, Edit, Integrate, Post, Repeat: Keeping Pace with Video Marketing
Video is everywhere. Scrolling through Facebook, videos now play automatically. Much to the dismay of purists, apps such as Snapchat, Vine, and Periscope have led people and brands to shun...
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Read ArticleA Brief History of Web Video
A few weeks ago I had coffee with a colleague of mine (let’s call her Tanya) whom I’ve known since the 90s. Somewhat predictably, the conversation turned from a game of ‘co-worker...
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Read ArticleThe Next Time You’re Stuck Trying to Explain Content Marketing, Try This
With the holiday season upon us, invariably you’ll be meeting new people at various work-related and purely social festive gatherings. More often than not, the subject of what you do for a living...
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Read ArticleYouTube versus Vidyard, the tale of the tape
The post YouTube versus Vidyard, the tale of the tape appeared first on Demand Spring.
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Read ArticleThe Power of Personalized Video
The post The Power of Personalized Video appeared first on Demand Spring.
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Read ArticleUsing humor in B2B video? It’s funny how that works.
The post Using humor in B2B video? It’s funny how that works. appeared first on Demand Spring.
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Read ArticleHow content marketing drives the customer experience
…and vice-versa. Two things: Seventy percent of marketing executives expect their content marketing budget to increase next year. Two-thirds of CMOs say developing deeper, richer customer...
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