…and vice-versa.
Two things:
- Seventy percent of marketing executives expect their content marketing budget to increase next year.
- Two-thirds of CMOs say developing deeper, richer customer experiences is their top priority.
What do these two findings have in common?
CMOs are increasingly responsible for both initiatives, and with good reason. Here’s why:
- Content is a major means by which your customers and prospects find you, follow you, and – ideally – buy from you.
- Content to a large degree shapes the experience you deliver to your customers, regardless of where they are in their buying journey.
Content brings your story to life in the hearts and minds of your market. A compelling story can create a compelling customer experience that drives better results.
Stories convert
Tell your story well, tell it consistently, to the right people, using the right tactics, over the course of their entire lifecycle, and you’ll see higher conversions, fatter funnels, and fierce ongoing loyalty. Every stage of the sales funnel is a new chapter. And the more you learn about how your audience responds in their journey, the more stories you can tell.
Of course, all of this is easier written about in a blog post than done in real life. CMOs still face the familiar limitations of time, budget, and personnel. Added to these are new challenges – among them keeping up with the latest marketing technology platforms, increasing their analytics acumen, and collaborating more closely with sales, support, even R&D.
Content 2017
It’s a tall order, albeit one with considerable upside. And with 2017 budget cycles now under way, we’re presenting you with the opportunity to address those challenges head on.
On December 6 in Burlington, MA, we’re hosting Content 2017: Content Marketing and the Customer Experience, a Learning and Insight Exchange for Senior Marketing Leaders.
Join us at The Tuscan Kitchen to hear leaders from SnapApp, Uberflip, Vidyard, and Influitive provide insights into engaging today’s B2B buyers, advice on how new platforms can improve your customers’ experience, and tangible proof points from customers who’ve made that all-important first step.
Content marketing is key to a competitive customer experience. We look forward to meeting you in a valuable afternoon of answers, insights, and education.
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