Welcome to Wisdom Wednesday, a short video series where Mark Emond shares B2B Marketing insights in under 10 minutes.
Wisdom Wednesday, Episode 27 | Two essential items for success in these times
Wisdom Wednesday, Episode 26 | The Imperative for Marketing partnering with HR
In this week's Wisdom Wednesday I discuss prediction #5 in our 10 bold predictions for 2020: the need for marketing to partner with HR. Long into an "employee's market", marketing is a natural partner
Wisdom Wednesday, Episode 25 | Becoming Data-Centric
On this week's Wisdom Wednesday I share 5 critical imperatives for B2B marketers to make better use of data and analytics.
Wisdom Wednesday, Episode 24 | Virtual Wins the Battle for Talent
On this week's Wisdom Wednesday I challenge fellow CEOs to let their employees work from anywhere. The data (such as a recent Harvard Business Review study) is clear - virtual work drives talent acqui
Wisdom Wednesday, Episode 23 | MarTech Growth has Come to a Screeching Halt
On this week's Wisdom Wednesday I discuss why the MarTech landscape grew by only 240 new applications last year compared to more than 1,500 in each of the previous four years. What does it mean for yo
Wisdom Wednesday, Episode 22 | Silos are Getting Kicked to the Curb
On this week's Wisdom Wednesday I discuss the first of our 10 bold B2B marketing predictions for 2020. With the B2B buyer engaging with all parts of our organization today we are seeing internal silos
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Wisdom Wednesday, Episode 21 | Your Next 3 Years
Happy New Year and Happy New Decade! The new decade is a great time to reflect on where you are at in your career (and life) and where you want to be three years from now. In this edition of Wisdom We
Wisdom Wednesday, Episode 20 | The Wisdom I have Collected in 2019
As 2019 comes to a close, I share the things that I have learned professionally and personally this past year. From the high demand for talent optimization services to the life and times of King Tut f
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Wisdom Wednesday, Episode 19 | How to Ensure Marketing Automation Success
Wisdom Wednesday, Episode 18 | Thankful to be a Marketer
It's an amazing time to be a Marketer. On this Thanksgiving week episode I share why I am most thankful to be a marketer.
Wisdom Wednesday, Episode 17 | Iterative Transformation Secrets
On this edition of Wisdom Wednesday, inspired by one of our best clients, I contrast the difference leaders who are driving true growth and transformation and those who struggle with it. If you are in
Wisdom Wednesday, Episode 16 | 3 Essential Elements in Driving Marketing Success from Enhanced Privacy Compliance
On today's #wisdomwednesday I discuss why privacy legislation such as GDPR, CCPA, and CASL are good for brands. I share what I think are positive outcomes from brands who adopt a global approach to pr
Wisdom Wednesday, Episode 15 | How to Build Great Strategy
Wisdom Wednesday, Episode 14 | 3 Keys to Talent Optimization
Wisdom Wednesday, Episode 13 | 3 Essential Elements to Ensure BDR Success
Wisdom Wednesday, Episode 12 | 3 Things You MUST Do Now To Prepare for a Recession
Wisdom Wednesday, Episode 11 | Does your job enrich your life?
Wisdom Wednesday, Episode 10 | Be a Thought Leader not a Thought Follower
Wisdom Wednesday, Episode 9 | 3 Great Business Books I'm Reading
Wisdom Wednesday, Episode 8 | The Essential Pipeline Management Process You May Be Missing