Wisdom Wednesdays

Welcome to Wisdom Wednesday, a short video series where Mark Emond shares B2B Marketing insights in under 10 minutes.

  • Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn

    Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn

    3 things you can do now to prepare for a potential recession. The post Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn appeared first on Demand Spring.

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  • Wisdom Wednesday, Episode 90 | A CMOs Approach to Russia3:24

    Wisdom Wednesday, Episode 90 | A CMOs Approach to Russia

    In this episode of #wisdomwednesday, I share my insights on what CMOs should be doing to address the situation in Russia. Watch as I lay our four key areas for decision-making and action to safeguard

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  • Wisdom Wednesday, Episode 89 | Our Biggest Marketing Gap in B2B Marketing3:10

    Wisdom Wednesday, Episode 89 | Our Biggest Marketing Gap in B2B Marketing

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  • Wisdom Wednesday, Episode 88 | 3 Elements in Being a Successful Entrepreneur4:53

    Wisdom Wednesday, Episode 88 | 3 Elements in Being a Successful Entrepreneur

    On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,

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  • Wisdom Wednesday, Episode 87 | Supporting women in the workplace as we come out of COVID5:19

    Wisdom Wednesday, Episode 87 | Supporting women in the workplace as we come out of COVID

    On this week's #wisdomwednesday I share my thoughts on how leaders can support women in the workplace as we come out of COVID. I touch on key areas such as flexible work policies, job retraining and r

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  • Wisdom Wednesday, Episode 86 | You Have an Analysis Problem; Not An Analytics Problem4:05

    Wisdom Wednesday, Episode 86 | You Have an Analysis Problem; Not An Analytics Problem

    On this week's #wisdomwednesday I discuss a big role gap that I see in many B2B marketing organizations. While B2B marketing in general struggles with making sense of the huge volumes of data they gen

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  • Wisdom Wednesday, Episode 85 | The State of Revenue Marketing3:40

    Wisdom Wednesday, Episode 85 | The State of Revenue Marketing

    On this week's #wisdomwednesday I share my thoughts on how B2B Marketing has evolved throughout the course of my career—from a primary emphasis on brand to the deep impact we are having on driving rev

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  • Wisdom Wednesday, Episode 84 | Modern Lead Scoring Must Haves!4:13

    Wisdom Wednesday, Episode 84 | Modern Lead Scoring Must Haves!

    In this episode of #wisdomwednesday I share my thoughts on three critical elements in a modern lead scoring model and how to effectively test your model before it goes live. Getting lead scoring right

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  • Wisdom Wednesday, Episode 83 | The One Thing That Separates ABM Leaders from Laggards6:45

    Wisdom Wednesday, Episode 83 | The One Thing That Separates ABM Leaders from Laggards

    On this week's #wisdomwednesday I am joined by Demand Spring's new VP of Strategy Consulting Tracy Thayne. Tracy is a long-time Revenue Marketing expert with deep ABM experience. He shares the one thi

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  • Wisdom Wednesday, Episode 82 | What Wordle can teach B2B Marketers4:46

    Wisdom Wednesday, Episode 82 | What Wordle can teach B2B Marketers

    On this week's #wisdomwednesday I discuss what B2B marketers can learn from Wordle, specifically about how to use scarcity to drive demand. I share two requirements for getting the most out of scarcit

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  • Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO9:22

    Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO

    On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his

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  • Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves2:47

    Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves

    In this week's #wisdomwednesday, I discuss 3 essential questions that leaders should ask themselves to continue on their journey to becoming the leader they want to be.

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  • Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing7:19

    Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing

    This week's #wisdomwednesday is part two of our series on Lead Gen to Demand Gen to Revenue Marketing, Jessie Coan and I discuss how to make the shift to a more strategic approach. Watch as we discuss

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  • Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing5:45

    Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing

    On this week's #wisdomwednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We defin

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  • Wisdom Wednesday, Episode 76 | Why Technology May Replace People5:45

    Wisdom Wednesday, Episode 76 | Why Technology May Replace People

    On today's #wisdomwednesday I'm joined by my colleague, Matt Roberts where we discuss the role of technology and human activities in modern marketing

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  • Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy5:07

    Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy

    On today's #wisdomwednesday I share insights on one powerful change you can make to your ABM strategy to drive both scale and personalization, based on intent and account engagement.

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  • Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy3:27

    Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy

    In this week's #wisdomwednesday, I share three key actions that executives and marketing leaders need to take to activate a Corporate Social Advocacy initiative. Watch as I discuss some of the great i

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  • Wisdom Wednesday, Episode 73 | Marketing in the Metaverse. Oh brother!2:03

    Wisdom Wednesday, Episode 73 | Marketing in the Metaverse. Oh brother!

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  • Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability4:58

    Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability

    On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain

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  • Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation5:13

    Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation

    On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So

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