Welcome to Wisdom Wednesday, a short video series where Mark Emond shares B2B Marketing insights in under 10 minutes.
Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability
On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain
Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation
On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So
Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers
On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing organizations—marketing technologists and content marketers. It's akin to a modern production f
Wisdom Wednesday, Episode 69 | One simple analytics change marketers can make to align with sales
On this week's #wisdomwednesday I discuss how marketers can better align their efforts with sales by measuring pipeline contribution by quarter from their campaigns. This single change will help you m
Wisdom Wednesday, Episode 68 | How to Create an Amazing Hybrid Event!
On this week's #wisdomwednesday I continue our series on marketing as we come out of the pandemic. Today, I discuss how to create a hybrid event that engages both live and virtual audiences
Wisdom Wednesday, Episode 67 | Why brands should be social activists
On this week's #wisdomwednesday I talk about the growth in brands speaking out on social issues. In the wake of Canada being shocked and outraged at the discovery of 215 Indigenous children being kill
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Wisdom Wednesday, Episode 66 | Fostering human connection in your post-pandemic marketing
In this week's #wisdomwednesday I begin a series on marketing after COVID. This week I dive into how we can foster human connection and tap into the joy and need for social affiliation. It's going to
Wisdom Wednesday, Episode 65 | You must build your brand to drive demand
On this week's #wisdomwednesday I discuss the imperative of building awareness, familiarity, and trust in driving demand. B2B buyers (even on a subconscious level) are driven by risk mitigation. Inves
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Wisdom Wednesday, Episode 64 | Serving over Selling
On this #wisdomwednesday I discuss a better approach to creating relationships with prospects—serving over selling. It's a preview of a discussion I have with Dave Walker of the B2SMB Institute at the
Introducing Leap, a new marketing advisory service
Leap is a new type of marketing advisory service that brings together some of the best minds in B2B marketing for pragmatic, real-world advice for CMOs and their executive team. It's a big leap ahead
Wisdom Wednesday, Episode 63 | We still have so much work to do
On today's #wisdomwednesday I reflect on the amazing progress we have made in creating vaccines in the short
Wisdom Wednesday, Episode 62 | What do you do better than anyone else?
On this week's #wisdomwednesday I pose to you a question that was asked to me by a member of our board. What do you do better than anyone else? It's a really simple but powerful question that can fram
Wisdom Wednesday, Episode 61 | Are you a Growth Mindset Marketer?
On this week's #wisdomwednesday I ask the question, are you a growth mindset marketer or a fixed mindset marketer. This concept of a growth mindset comes from the great book by Carol Dweck and is a gr
Wisdom Wednesday, Episode 60 | The 4 C's when hiring a BDR
This week's #wisdomwednesday is brought to you by the letter C. In my experience, there are four traits, that all begin with the letter C, to look for when hiring a Business Development Rep (or SDR, L
Wisdom Wednesday, Episode 59 | The Wisdom of Amazing Women
On this week's #wisdomwednesday I share the wisdom of the incredible women of Demand Spring. Watch as I share what they said about the advice they would give their younger self. They have inspired me,
Wisdom Wednesday: Episode 58 | What you are missing from your SLA
On today's #wisdomwednesday, I share an interesting perspective on Sales & Marketing Service-Level Agreements. Watch as I discuss an SLA dimension that came from a client workshop this week. It's a fr
Wisdom Wednesday, Episode 57 | Never mistake activity for achievement
On today's #wisdomwednesday I talk about something I see in a lot of organizations—marketers working really hard to do MORE, in the absence of analytics. It's time to double down on our efforts to put
Wisdom Wednesday, Episode 56 | Ground Hog Day and Innovation
On this week's #wisdomwednesday I remind us all to pause and perhaps get out of the innovation rut you may be in, caused by endless Zoom meetings and lockdowns.
Wisdom Wednesday, Episode 55 | The continuing gap in Marketing and Sales alignment
On this week's #wisdomwednesday, I share some really interesting data points from our 2021 Revenue Marketing B2B Benchmark Report. Specifically I dive into marketing and sales alignment, which markete
Wisdom Wednesday, Episode 54: Blossom where you are
On this week's #wisdomwednesday, I discuss a phrase, "Blossom where you are", which was shared with us by Jennifer Smith, the CMO of Brightcove, on a recent episode of our Marketing Unplugged podcast.