Wisdom Wednesdays

On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So

On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing organizations—marketing technologists and content marketers. It's akin to a modern production f

On this week's #wisdomwednesday I discuss how marketers can better align their efforts with sales by measuring pipeline contribution by quarter from their campaigns. This single change will help you m

On this week's #wisdomwednesday I continue our series on marketing as we come out of the pandemic. Today, I discuss how to create a hybrid event that engages both live and virtual audiences

On this week's #wisdomwednesday I talk about the growth in brands speaking out on social issues. In the wake of Canada being shocked and outraged at the discovery of 215 Indigenous children being kill

In this week's #wisdomwednesday I begin a series on marketing after COVID. This week I dive into how we can foster human connection and tap into the joy and need for social affiliation. It's going to

On this week's #wisdomwednesday I discuss the imperative of building awareness, familiarity, and trust in driving demand. B2B buyers (even on a subconscious level) are driven by risk mitigation. Inves

On this #wisdomwednesday I discuss a better approach to creating relationships with prospects—serving over selling. It's a preview of a discussion I have with Dave Walker of the B2SMB Institute at the

Leap is a new type of marketing advisory service that brings together some of the best minds in B2B marketing for pragmatic, real-world advice for CMOs and their executive team. It's a big leap ahead

On today's #wisdomwednesday I reflect on the amazing progress we have made in creating vaccines in the short

On this week's #wisdomwednesday I pose to you a question that was asked to me by a member of our board. What do you do better than anyone else? It's a really simple but powerful question that can fram

On this week's #wisdomwednesday I ask the question, are you a growth mindset marketer or a fixed mindset marketer. This concept of a growth mindset comes from the great book by Carol Dweck and is a gr

This week's #wisdomwednesday is brought to you by the letter C. In my experience, there are four traits, that all begin with the letter C, to look for when hiring a Business Development Rep (or SDR, L

On this week's #wisdomwednesday I share the wisdom of the incredible women of Demand Spring. Watch as I share what they said about the advice they would give their younger self. They have inspired me,

On today's #wisdomwednesday, I share an interesting perspective on Sales & Marketing Service-Level Agreements. Watch as I discuss an SLA dimension that came from a client workshop this week. It's a fr

On today's #wisdomwednesday I talk about something I see in a lot of organizations—marketers working really hard to do MORE, in the absence of analytics. It's time to double down on our efforts to put

On this week's #wisdomwednesday I remind us all to pause and perhaps get out of the innovation rut you may be in, caused by endless Zoom meetings and lockdowns.

On this week's #wisdomwednesday, I share some really interesting data points from our 2021 Revenue Marketing B2B Benchmark Report. Specifically I dive into marketing and sales alignment, which markete

On this week's #wisdomwednesday, I discuss a phrase, "Blossom where you are", which was shared with us by Jennifer Smith, the CMO of Brightcove, on a recent episode of our Marketing Unplugged podcast.