Welcome to Wisdom Wednesday, a short video series where Mark Emond shares B2B Marketing insights in under 10 minutes.
Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn
3 things you can do now to prepare for a potential recession. The post Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn appeared first on Demand Spring.
Wisdom Wednesday, Episode 90 | A CMOs Approach to Russia
In this episode of #wisdomwednesday, I share my insights on what CMOs should be doing to address the situation in Russia. Watch as I lay our four key areas for decision-making and action to safeguard
Wisdom Wednesday, Episode 89 | Our Biggest Marketing Gap in B2B Marketing
Wisdom Wednesday, Episode 88 | 3 Elements in Being a Successful Entrepreneur
On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,
Wisdom Wednesday, Episode 87 | Supporting women in the workplace as we come out of COVID
On this week's #wisdomwednesday I share my thoughts on how leaders can support women in the workplace as we come out of COVID. I touch on key areas such as flexible work policies, job retraining and r
Wisdom Wednesday, Episode 86 | You Have an Analysis Problem; Not An Analytics Problem
On this week's #wisdomwednesday I discuss a big role gap that I see in many B2B marketing organizations. While B2B marketing in general struggles with making sense of the huge volumes of data they gen
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Wisdom Wednesday, Episode 85 | The State of Revenue Marketing
On this week's #wisdomwednesday I share my thoughts on how B2B Marketing has evolved throughout the course of my career—from a primary emphasis on brand to the deep impact we are having on driving rev
Wisdom Wednesday, Episode 84 | Modern Lead Scoring Must Haves!
In this episode of #wisdomwednesday I share my thoughts on three critical elements in a modern lead scoring model and how to effectively test your model before it goes live. Getting lead scoring right
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Wisdom Wednesday, Episode 83 | The One Thing That Separates ABM Leaders from Laggards
On this week's #wisdomwednesday I am joined by Demand Spring's new VP of Strategy Consulting Tracy Thayne. Tracy is a long-time Revenue Marketing expert with deep ABM experience. He shares the one thi
Wisdom Wednesday, Episode 82 | What Wordle can teach B2B Marketers
On this week's #wisdomwednesday I discuss what B2B marketers can learn from Wordle, specifically about how to use scarcity to drive demand. I share two requirements for getting the most out of scarcit
Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO
On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his
Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves
In this week's #wisdomwednesday, I discuss 3 essential questions that leaders should ask themselves to continue on their journey to becoming the leader they want to be.
Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing
This week's #wisdomwednesday is part two of our series on Lead Gen to Demand Gen to Revenue Marketing, Jessie Coan and I discuss how to make the shift to a more strategic approach. Watch as we discuss
Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing
On this week's #wisdomwednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We defin
Wisdom Wednesday, Episode 76 | Why Technology May Replace People
On today's #wisdomwednesday I'm joined by my colleague, Matt Roberts where we discuss the role of technology and human activities in modern marketing
Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy
On today's #wisdomwednesday I share insights on one powerful change you can make to your ABM strategy to drive both scale and personalization, based on intent and account engagement.
Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy
In this week's #wisdomwednesday, I share three key actions that executives and marketing leaders need to take to activate a Corporate Social Advocacy initiative. Watch as I discuss some of the great i
Wisdom Wednesday, Episode 73 | Marketing in the Metaverse. Oh brother!
Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability
On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain
Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation
On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So