Wisdom Wednesdays
Welcome to Wisdom Wednesday, a short video series where Mark Emond shares B2B Marketing insights in under 10 minutes.
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2:10Watch VideoWisdom Wednesday, Epsiode 53 | A plan for 2021
In this last episode of #wisdomwednesday for 2020, I share 3 things to consider as you ponder team and individual growth in 2021. Happy holidays everyone. Wishing you peace, relaxation, and hope for n
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2:23Watch VideoWisdom Wednesday, Episode 52 | The voice you are missing in your communications
On this week's #wisdomwednesday I discuss the human to human connection that most brands are missing in their marketing communications. As we enter 2021, it's time to enable real people in your organi
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3:20Watch VideoWisdom Wednesday, Episode 51 | What Tony Hsieh taught us about innovating
On today's #wisdomwednesday I pay tribute to the late Tony Hsieh and his spirit of innovation. As B2B Marketers, I fear we are falling into a trap of "proven" practices, and we are not innovating enou
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2:28Watch VideoWisdom Wednesday, Episode 50 | The Problem with Marketing Operations
On this week's #wisdomwednesday I discuss the gap between what B2B Marketing Operations executives are focused on today, and what they should be focused on. For many MOPs leaders, the role has become
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3:01Watch VideoWisdom Wednesday, Episode 49 | Ubuntu and What it Means for Customer Relationships
In this week's #wisdomwednesday I talk about the powerful African term Ubuntu, which means "I am, because you are". This was the concept that Nelson Mandela used to help end apartheid. It's a term tha
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4:28Watch VideoWisdom Wednesday, Episode 48 | Operational MUST-DO's for Sales and Marketing Alignment
In this episode of #wisdomwednesday we complete our two-part series on Sales and Marketing alignment with a discussion on 3 imperatives. Watch as I share my thoughts on jointly managing pipeline, plan
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4:29Watch VideoWisdom Wednesday, Episode 47 | 3 Keys to Strategic Sales and Marketing Alignment
In this episode of #wisdomwednesday I share the three most strategic elements that I believe are essential in aligning sales and marketing in B2B organizations. It's the first of a two-part series. Ne
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3:08Watch VideoWisdom Wednesday, Episode 46 | Leading is Teaching
On this week's #wisdomwednesday I address what I believe to be the most important aspect of leading—TEACHING. As leaders we are stretched with a number of responsibilities, but the most important is p
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2:13Watch VideoWisdom Wednesday, Episode 45 | Doubling Down on Wellness NOW
On today's #wisdomwednesday I talk about the importance of leaders doubling down on employee wellness at this stage of the pandemic. People are really feeling the stress, anxiety, and emotional weight
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4:09Watch VideoWisdom Wednesday, Episode 44 | 3 Things B2B Marketers Can Do To Build Loyalty and Retention
Amazon Prime Day is a great reminder of the impact loyalty programs have on brand. On today's #wisdomwednesday I discuss 3 critical things B2B marketers can do to drive loyalty and retention. I also d
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3:19Watch VideoWisdom Wednesday, Episode 43 | New Zoom Update
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4:26Watch VideoWisdom Wednesday, Episode 42 | MarTech Spending in a Pandemic
On this week's #wisdomwednesday I share insights and data points from our new benchmark study on MarTech spending during COVID. I discuss the impact on spending, the key reasons amongst those who have
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4:13Watch VideoWisdom Wednesday, Episode 41 | Building a Testing Culture
On this week's #wisdomwednesday I share 4 key elements in creating a better testing culture in your B2B marketing practices. Studies show that marketers who conduct testing drive organizational growth
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4:28Watch VideoWisdom Wednesday, Episode 40 | How to Work with your Agencies During COVID
On today's #wisdomwednesday I discuss 4 key elements for brands to assess and optimize in working with your agencies and consultancies during this time. From assessing financial risk to determining ho
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3:20Watch VideoWisdom Wednesday, Episode 39 | 2 Essentials to Align Marketing and Sales
On this week's #wisdomwednesday I discuss the two things that I recommend to all of our clients when it comes to aligning marketing sales: align on metrics, and conduct joint weekly pipeline reviews.
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3:45Watch VideoWisdom Wednesday, Episode 38 | Work from Home Study Results
On this week's #wisdomwednesday I share early insights into the research study we just closed on marketer's perceptions of working from home these last few months. The takeaway: we are busier, but mor
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4:14Watch VideoWisdom Wednesday, Episode 37 | Why you should have a podcast!
Karen Morad and I just wrapped up Season 1 of Marketing Unplugged, Demand Spring's podcast. It was a blast to host and importantly produced some great business benefits for our company. On this week's
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2:53Watch VideoWisdom Wednesday, Episode 36 | What's next for MarTech
In this week's #wisdomwednesday I share my thoughts on the future of MarTech during the choppy economic waters we are experiencing. I discuss why I think we will see both contraction and the next surg
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3:41Watch VideoWisdom Wednesday, Episode 35 | The Revenue Marketing System
In this week's edition of #wisdomwednesday I discuss the five key processes in the Revenue Marketing System (RMS). RMS is a methodology we created at Demand Spring to help marketers identify the core
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3:32Watch VideoWisdom Wednesday, Episode 34 | Brands and Social Issues
In the wake of the social response to the George Floyd tragedy, brands around the world had deep discussions about how to respond. In this episode of #wisdomwednesday I walk through the dialogue and d
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