Wisdom Wednesdays

Welcome to Wisdom Wednesday, a short video series where Mark Emond shares B2B Marketing insights in under 10 minutes.

  • Wisdom Wednesday, Episode 62 | What do you do better than anyone else?3:07

    Wisdom Wednesday, Episode 62 | What do you do better than anyone else?

    On this week's #wisdomwednesday I pose to you a question that was asked to me by a member of our board. What do you do better than anyone else? It's a really simple but powerful question that can fram

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  • Wisdom Wednesday, Episode 61 | Are you a Growth Mindset Marketer?3:51

    Wisdom Wednesday, Episode 61 | Are you a Growth Mindset Marketer?

    On this week's #wisdomwednesday I ask the question, are you a growth mindset marketer or a fixed mindset marketer. This concept of a growth mindset comes from the great book by Carol Dweck and is a gr

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  • Wisdom Wednesday, Episode 60 | The 4 C's when hiring a BDR3:16

    Wisdom Wednesday, Episode 60 | The 4 C's when hiring a BDR

    This week's #wisdomwednesday is brought to you by the letter C. In my experience, there are four traits, that all begin with the letter C, to look for when hiring a Business Development Rep (or SDR, L

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  • Wisdom Wednesday, Episode 59 | The Wisdom of Amazing Women5:23

    Wisdom Wednesday, Episode 59 | The Wisdom of Amazing Women

    On this week's #wisdomwednesday I share the wisdom of the incredible women of Demand Spring. Watch as I share what they said about the advice they would give their younger self. They have inspired me,

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  • Wisdom Wednesday: Episode 58 | What you are missing from your SLA1:51

    Wisdom Wednesday: Episode 58 | What you are missing from your SLA

    On today's #wisdomwednesday, I share an interesting perspective on Sales & Marketing Service-Level Agreements. Watch as I discuss an SLA dimension that came from a client workshop this week. It's a fr

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  • Wisdom Wednesday, Episode 57 | Never mistake activity for achievement2:27

    Wisdom Wednesday, Episode 57 | Never mistake activity for achievement

    On today's #wisdomwednesday I talk about something I see in a lot of organizations—marketers working really hard to do MORE, in the absence of analytics. It's time to double down on our efforts to put

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  • Wisdom Wednesday, Episode 56 | Ground Hog Day and Innovation2:30

    Wisdom Wednesday, Episode 56 | Ground Hog Day and Innovation

    On this week's #wisdomwednesday I remind us all to pause and perhaps get out of the innovation rut you may be in, caused by endless Zoom meetings and lockdowns.

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  • Wisdom Wednesday, Episode 55 | The continuing gap in Marketing and Sales alignment3:53

    Wisdom Wednesday, Episode 55 | The continuing gap in Marketing and Sales alignment

    On this week's #wisdomwednesday, I share some really interesting data points from our 2021 Revenue Marketing B2B Benchmark Report. Specifically I dive into marketing and sales alignment, which markete

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  • Wisdom Wednesday, Episode 54: Blossom where you are2:37

    Wisdom Wednesday, Episode 54: Blossom where you are

    On this week's #wisdomwednesday, I discuss a phrase, "Blossom where you are", which was shared with us by Jennifer Smith, the CMO of Brightcove, on a recent episode of our Marketing Unplugged podcast.

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  • Wisdom Wednesday, Epsiode 53 | A plan for 20212:10

    Wisdom Wednesday, Epsiode 53 | A plan for 2021

    In this last episode of #wisdomwednesday for 2020, I share 3 things to consider as you ponder team and individual growth in 2021. Happy holidays everyone. Wishing you peace, relaxation, and hope for n

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  • Wisdom Wednesday, Episode 52 | The voice you are missing in your communications2:23

    Wisdom Wednesday, Episode 52 | The voice you are missing in your communications

    On this week's #wisdomwednesday I discuss the human to human connection that most brands are missing in their marketing communications. As we enter 2021, it's time to enable real people in your organi

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  • Wisdom Wednesday, Episode 51 | What Tony Hsieh taught us about innovating3:20

    Wisdom Wednesday, Episode 51 | What Tony Hsieh taught us about innovating

    On today's #wisdomwednesday I pay tribute to the late Tony Hsieh and his spirit of innovation. As B2B Marketers, I fear we are falling into a trap of "proven" practices, and we are not innovating enou

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  • Wisdom Wednesday, Episode 50 | The Problem with Marketing Operations2:28

    Wisdom Wednesday, Episode 50 | The Problem with Marketing Operations

    On this week's #wisdomwednesday I discuss the gap between what B2B Marketing Operations executives are focused on today, and what they should be focused on. For many MOPs leaders, the role has become

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  • Wisdom Wednesday, Episode 49 | Ubuntu and What it Means for Customer Relationships3:01

    Wisdom Wednesday, Episode 49 | Ubuntu and What it Means for Customer Relationships

    In this week's #wisdomwednesday I talk about the powerful African term Ubuntu, which means "I am, because you are". This was the concept that Nelson Mandela used to help end apartheid. It's a term tha

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  • Wisdom Wednesday, Episode 48 | Operational MUST-DO's for Sales and Marketing Alignment4:28

    Wisdom Wednesday, Episode 48 | Operational MUST-DO's for Sales and Marketing Alignment

    In this episode of #wisdomwednesday we complete our two-part series on Sales and Marketing alignment with a discussion on 3 imperatives. Watch as I share my thoughts on jointly managing pipeline, plan

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  • Wisdom Wednesday, Episode 47 | 3 Keys to Strategic Sales and Marketing Alignment4:29

    Wisdom Wednesday, Episode 47 | 3 Keys to Strategic Sales and Marketing Alignment

    In this episode of #wisdomwednesday I share the three most strategic elements that I believe are essential in aligning sales and marketing in B2B organizations. It's the first of a two-part series. Ne

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  • Wisdom Wednesday, Episode 46 | Leading is Teaching3:08

    Wisdom Wednesday, Episode 46 | Leading is Teaching

    On this week's #wisdomwednesday I address what I believe to be the most important aspect of leading—TEACHING. As leaders we are stretched with a number of responsibilities, but the most important is p

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  • Wisdom Wednesday, Episode 45 | Doubling Down on Wellness NOW2:13

    Wisdom Wednesday, Episode 45 | Doubling Down on Wellness NOW

    On today's #wisdomwednesday I talk about the importance of leaders doubling down on employee wellness at this stage of the pandemic. People are really feeling the stress, anxiety, and emotional weight

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  • Wisdom Wednesday, Episode 44 | 3 Things B2B Marketers Can Do To Build Loyalty and Retention4:09

    Wisdom Wednesday, Episode 44 | 3 Things B2B Marketers Can Do To Build Loyalty and Retention

    Amazon Prime Day is a great reminder of the impact loyalty programs have on brand. On today's #wisdomwednesday I discuss 3 critical things B2B marketers can do to drive loyalty and retention. I also d

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  • Wisdom Wednesday, Episode 43 | New Zoom Update3:19

    Wisdom Wednesday, Episode 43 | New Zoom Update

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