Welcome to Wisdom Wednesday, a short video series where Mark Emond shares B2B Marketing insights in under 10 minutes.
Wisdom Wednesday, Episode 42 | MarTech Spending in a Pandemic
On this week's #wisdomwednesday I share insights and data points from our new benchmark study on MarTech spending during COVID. I discuss the impact on spending, the key reasons amongst those who have
Wisdom Wednesday, Episode 41 | Building a Testing Culture
On this week's #wisdomwednesday I share 4 key elements in creating a better testing culture in your B2B marketing practices. Studies show that marketers who conduct testing drive organizational growth
Wisdom Wednesday, Episode 40 | How to Work with your Agencies During COVID
On today's #wisdomwednesday I discuss 4 key elements for brands to assess and optimize in working with your agencies and consultancies during this time. From assessing financial risk to determining ho
Wisdom Wednesday, Episode 39 | 2 Essentials to Align Marketing and Sales
On this week's #wisdomwednesday I discuss the two things that I recommend to all of our clients when it comes to aligning marketing sales: align on metrics, and conduct joint weekly pipeline reviews.
Wisdom Wednesday, Episode 38 | Work from Home Study Results
On this week's #wisdomwednesday I share early insights into the research study we just closed on marketer's perceptions of working from home these last few months. The takeaway: we are busier, but mor
Wisdom Wednesday, Episode 37 | Why you should have a podcast!
Karen Morad and I just wrapped up Season 1 of Marketing Unplugged, Demand Spring's podcast. It was a blast to host and importantly produced some great business benefits for our company. On this week's
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Wisdom Wednesday, Episode 36 | What's next for MarTech
In this week's #wisdomwednesday I share my thoughts on the future of MarTech during the choppy economic waters we are experiencing. I discuss why I think we will see both contraction and the next surg
Wisdom Wednesday, Episode 35 | The Revenue Marketing System
In this week's edition of #wisdomwednesday I discuss the five key processes in the Revenue Marketing System (RMS). RMS is a methodology we created at Demand Spring to help marketers identify the core
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Wisdom Wednesday, Episode 34 | Brands and Social Issues
In the wake of the social response to the George Floyd tragedy, brands around the world had deep discussions about how to respond. In this episode of #wisdomwednesday I walk through the dialogue and d
Wisdom Wednesday, Episode 33 | TEST your emails!
If I had nickel for every B2B email marketing campaign that went out without an A/B test I would be lying on a beach right now (if I could travel that is). Today's #wisdomwednesday identifies 10 thing
Wisdom Wednesday, Episode 32 | Make your Emails Emotional!
On this week's #wisdomwednesday we discuss the importance of tapping into the emotions and personal values of your target audience in your email marketing. I share some compelling research that suppor
Wisdom Wednesday, Episode 31 | Keep Your Emails Short!
This week on #wisdomwednesday I am starting a series on email marketing best practices. Today's focus is on the importance of brevity. How long should your subject lines be? Body copy? Bullet points?
Wisdom Wednesday, Episode 30 | The Imperative to Increase Marketing Spend Now
Wisdom Wednesday, Episode 29 | Plan for Recovery Now
While we don't know how long our current normal will last, on today's #wisdomwednesday I talk about the need to plan now for recovery (perhaps in multiple phases). B2B Marketers should assess now what
Wisdom Wednesday, Episode 28 | Agile Marketing is an Imperative Now
On today's Wisdom Wednesday I talk about the need for B2B marketers to be extremely agile during the COVID-19 pandemic. We truly don't know how to best serve and support our clients right now. Testing
Wisdom Wednesday, Episode 27 | Two essential items for success in these times
Wisdom Wednesday, Episode 26 | The Imperative for Marketing partnering with HR
In this week's Wisdom Wednesday I discuss prediction #5 in our 10 bold predictions for 2020: the need for marketing to partner with HR. Long into an "employee's market", marketing is a natural partner
Wisdom Wednesday, Episode 25 | Becoming Data-Centric
On this week's Wisdom Wednesday I share 5 critical imperatives for B2B marketers to make better use of data and analytics.
Wisdom Wednesday, Episode 24 | Virtual Wins the Battle for Talent
On this week's Wisdom Wednesday I challenge fellow CEOs to let their employees work from anywhere. The data (such as a recent Harvard Business Review study) is clear - virtual work drives talent acqui
Wisdom Wednesday, Episode 23 | MarTech Growth has Come to a Screeching Halt
On this week's Wisdom Wednesday I discuss why the MarTech landscape grew by only 240 new applications last year compared to more than 1,500 in each of the previous four years. What does it mean for yo