Wisdom Wednesdays

Welcome to Wisdom Wednesday, a short video series where Mark Emond shares B2B Marketing insights in under 10 minutes.

  • Wisdom Wednesday, Epsiode 53 | A plan for 20212:10

    Wisdom Wednesday, Epsiode 53 | A plan for 2021

    In this last episode of #wisdomwednesday for 2020, I share 3 things to consider as you ponder team and individual growth in 2021. Happy holidays everyone. Wishing you peace, relaxation, and hope for n

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  • Wisdom Wednesday, Episode 52 | The voice you are missing in your communications2:23

    Wisdom Wednesday, Episode 52 | The voice you are missing in your communications

    On this week's #wisdomwednesday I discuss the human to human connection that most brands are missing in their marketing communications. As we enter 2021, it's time to enable real people in your organi

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  • Wisdom Wednesday, Episode 51 | What Tony Hsieh taught us about innovating3:20

    Wisdom Wednesday, Episode 51 | What Tony Hsieh taught us about innovating

    On today's #wisdomwednesday I pay tribute to the late Tony Hsieh and his spirit of innovation. As B2B Marketers, I fear we are falling into a trap of "proven" practices, and we are not innovating enou

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  • Wisdom Wednesday, Episode 50 | The Problem with Marketing Operations2:28

    Wisdom Wednesday, Episode 50 | The Problem with Marketing Operations

    On this week's #wisdomwednesday I discuss the gap between what B2B Marketing Operations executives are focused on today, and what they should be focused on. For many MOPs leaders, the role has become

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  • Wisdom Wednesday, Episode 49 | Ubuntu and What it Means for Customer Relationships3:01

    Wisdom Wednesday, Episode 49 | Ubuntu and What it Means for Customer Relationships

    In this week's #wisdomwednesday I talk about the powerful African term Ubuntu, which means "I am, because you are". This was the concept that Nelson Mandela used to help end apartheid. It's a term tha

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  • Wisdom Wednesday, Episode 48 | Operational MUST-DO's for Sales and Marketing Alignment4:28

    Wisdom Wednesday, Episode 48 | Operational MUST-DO's for Sales and Marketing Alignment

    In this episode of #wisdomwednesday we complete our two-part series on Sales and Marketing alignment with a discussion on 3 imperatives. Watch as I share my thoughts on jointly managing pipeline, plan

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  • Wisdom Wednesday, Episode 47 | 3 Keys to Strategic Sales and Marketing Alignment4:29

    Wisdom Wednesday, Episode 47 | 3 Keys to Strategic Sales and Marketing Alignment

    In this episode of #wisdomwednesday I share the three most strategic elements that I believe are essential in aligning sales and marketing in B2B organizations. It's the first of a two-part series. Ne

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  • Wisdom Wednesday, Episode 46 | Leading is Teaching3:08

    Wisdom Wednesday, Episode 46 | Leading is Teaching

    On this week's #wisdomwednesday I address what I believe to be the most important aspect of leading—TEACHING. As leaders we are stretched with a number of responsibilities, but the most important is p

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  • Wisdom Wednesday, Episode 45 | Doubling Down on Wellness NOW2:13

    Wisdom Wednesday, Episode 45 | Doubling Down on Wellness NOW

    On today's #wisdomwednesday I talk about the importance of leaders doubling down on employee wellness at this stage of the pandemic. People are really feeling the stress, anxiety, and emotional weight

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  • Wisdom Wednesday, Episode 44 | 3 Things B2B Marketers Can Do To Build Loyalty and Retention4:09

    Wisdom Wednesday, Episode 44 | 3 Things B2B Marketers Can Do To Build Loyalty and Retention

    Amazon Prime Day is a great reminder of the impact loyalty programs have on brand. On today's #wisdomwednesday I discuss 3 critical things B2B marketers can do to drive loyalty and retention. I also d

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  • Wisdom Wednesday, Episode 43 | New Zoom Update3:19

    Wisdom Wednesday, Episode 43 | New Zoom Update

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  • Wisdom Wednesday, Episode 42 | MarTech Spending in a Pandemic4:26

    Wisdom Wednesday, Episode 42 | MarTech Spending in a Pandemic

    On this week's #wisdomwednesday I share insights and data points from our new benchmark study on MarTech spending during COVID. I discuss the impact on spending, the key reasons amongst those who have

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  • Wisdom Wednesday, Episode 41 | Building a Testing Culture4:13

    Wisdom Wednesday, Episode 41 | Building a Testing Culture

    On this week's #wisdomwednesday I share 4 key elements in creating a better testing culture in your B2B marketing practices. Studies show that marketers who conduct testing drive organizational growth

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  • Wisdom Wednesday, Episode 40 | How to Work with your Agencies During COVID4:28

    Wisdom Wednesday, Episode 40 | How to Work with your Agencies During COVID

    On today's #wisdomwednesday I discuss 4 key elements for brands to assess and optimize in working with your agencies and consultancies during this time. From assessing financial risk to determining ho

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  • Wisdom Wednesday, Episode 39 | 2 Essentials to Align Marketing and Sales3:20

    Wisdom Wednesday, Episode 39 | 2 Essentials to Align Marketing and Sales

    On this week's #wisdomwednesday I discuss the two things that I recommend to all of our clients when it comes to aligning marketing sales: align on metrics, and conduct joint weekly pipeline reviews.

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  • Wisdom Wednesday, Episode 38 | Work from Home Study Results3:45

    Wisdom Wednesday, Episode 38 | Work from Home Study Results

    On this week's #wisdomwednesday I share early insights into the research study we just closed on marketer's perceptions of working from home these last few months. The takeaway: we are busier, but mor

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  • Wisdom Wednesday, Episode 37 | Why you should have a podcast!4:14

    Wisdom Wednesday, Episode 37 | Why you should have a podcast!

    Karen Morad and I just wrapped up Season 1 of Marketing Unplugged, Demand Spring's podcast. It was a blast to host and importantly produced some great business benefits for our company. On this week's

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  • Wisdom Wednesday, Episode 36 | What's next for MarTech2:53

    Wisdom Wednesday, Episode 36 | What's next for MarTech

    In this week's #wisdomwednesday I share my thoughts on the future of MarTech during the choppy economic waters we are experiencing. I discuss why I think we will see both contraction and the next surg

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  • Wisdom Wednesday, Episode 35 | The Revenue Marketing System3:41

    Wisdom Wednesday, Episode 35 | The Revenue Marketing System

    In this week's edition of #wisdomwednesday I discuss the five key processes in the Revenue Marketing System (RMS). RMS is a methodology we created at Demand Spring to help marketers identify the core

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  • Wisdom Wednesday, Episode 34 | Brands and Social Issues3:32

    Wisdom Wednesday, Episode 34 | Brands and Social Issues

    In the wake of the social response to the George Floyd tragedy, brands around the world had deep discussions about how to respond. In this episode of #wisdomwednesday I walk through the dialogue and d

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