Wisdom Wednesdays

Welcome to Wisdom Wednesday, a short video series where Mark Emond shares B2B Marketing insights in under 10 minutes.

  • Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO9:22

    Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO

    On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his

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  • Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves2:47

    Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves

    In this week's #wisdomwednesday, I discuss 3 essential questions that leaders should ask themselves to continue on their journey to becoming the leader they want to be.

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  • Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing7:19

    Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing

    This week's #wisdomwednesday is part two of our series on Lead Gen to Demand Gen to Revenue Marketing, Jessie Coan and I discuss how to make the shift to a more strategic approach. Watch as we discuss

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  • Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing5:45

    Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing

    On this week's #wisdomwednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We defin

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  • Wisdom Wednesday, Episode 76 | Why Technology May Replace People5:45

    Wisdom Wednesday, Episode 76 | Why Technology May Replace People

    On today's #wisdomwednesday I'm joined by my colleague, Matt Roberts where we discuss the role of technology and human activities in modern marketing

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  • Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy5:07

    Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy

    On today's #wisdomwednesday I share insights on one powerful change you can make to your ABM strategy to drive both scale and personalization, based on intent and account engagement.

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  • Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy3:27

    Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy

    In this week's #wisdomwednesday, I share three key actions that executives and marketing leaders need to take to activate a Corporate Social Advocacy initiative. Watch as I discuss some of the great i

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  • Wisdom Wednesday, Episode 73 | Marketing in the Metaverse. Oh brother!2:03

    Wisdom Wednesday, Episode 73 | Marketing in the Metaverse. Oh brother!

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  • Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability4:58

    Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability

    On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain

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  • Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation5:13

    Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation

    On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So

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  • Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers3:10

    Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers

    On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing organizations—marketing technologists and content marketers. It's akin to a modern production f

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  • Wisdom Wednesday, Episode 69 | One simple analytics change marketers can make to align with sales2:53

    Wisdom Wednesday, Episode 69 | One simple analytics change marketers can make to align with sales

    On this week's #wisdomwednesday I discuss how marketers can better align their efforts with sales by measuring pipeline contribution by quarter from their campaigns. This single change will help you m

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  • Wisdom Wednesday, Episode 68 | How to Create an Amazing Hybrid Event!2:11

    Wisdom Wednesday, Episode 68 | How to Create an Amazing Hybrid Event!

    On this week's #wisdomwednesday I continue our series on marketing as we come out of the pandemic. Today, I discuss how to create a hybrid event that engages both live and virtual audiences

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  • Wisdom Wednesday, Episode 67 | Why brands should be social activists4:55

    Wisdom Wednesday, Episode 67 | Why brands should be social activists

    On this week's #wisdomwednesday I talk about the growth in brands speaking out on social issues. In the wake of Canada being shocked and outraged at the discovery of 215 Indigenous children being kill

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  • Wisdom Wednesday, Episode 66 | Fostering human connection in your post-pandemic marketing5:43

    Wisdom Wednesday, Episode 66 | Fostering human connection in your post-pandemic marketing

    In this week's #wisdomwednesday I begin a series on marketing after COVID. This week I dive into how we can foster human connection and tap into the joy and need for social affiliation. It's going to

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  • Wisdom Wednesday, Episode 65 | You must build your brand to drive demand3:18

    Wisdom Wednesday, Episode 65 | You must build your brand to drive demand

    On this week's #wisdomwednesday I discuss the imperative of building awareness, familiarity, and trust in driving demand. B2B buyers (even on a subconscious level) are driven by risk mitigation. Inves

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  • Wisdom Wednesday, Episode 64 | Serving over Selling4:26

    Wisdom Wednesday, Episode 64 | Serving over Selling

    On this #wisdomwednesday I discuss a better approach to creating relationships with prospects—serving over selling. It's a preview of a discussion I have with Dave Walker of the B2SMB Institute at the

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  • Introducing Leap, a new marketing advisory service2:50

    Introducing Leap, a new marketing advisory service

    Leap is a new type of marketing advisory service that brings together some of the best minds in B2B marketing for pragmatic, real-world advice for CMOs and their executive team. It's a big leap ahead

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  • Wisdom Wednesday, Episode 63 | We still have so much work to do3:45

    Wisdom Wednesday, Episode 63 | We still have so much work to do

    On today's #wisdomwednesday I reflect on the amazing progress we have made in creating vaccines in the short

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  • Wisdom Wednesday, Episode 62 | What do you do better than anyone else?3:07

    Wisdom Wednesday, Episode 62 | What do you do better than anyone else?

    On this week's #wisdomwednesday I pose to you a question that was asked to me by a member of our board. What do you do better than anyone else? It's a really simple but powerful question that can fram

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