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The post Move over storytelling. It’s all about story building. appeared first on Demand Spring.
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There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the...
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This is a lens to help you build stronger, more engaging, effective campaign plans. All too often speed outweighs quality. Here's the fix.
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The post The pros and cons of live-action and animated video appeared first on Demand Spring.
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The post Rethinking demand creation appeared first on Demand Spring.
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In business, different types of projects create varied strategic and tactical challenges for developers. Anyone who has successfully executed a website migration project in the past knows that the...
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We all want quality content. But quality content doesn’t just “happen.” You gotta think about it. And work at it. And, most importantly, be willing to take a risk or two. This was my introduction...
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The post YouTube versus Vidyard, the tale of the tape appeared first on Demand Spring.
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The post The Power of Personalized Video appeared first on Demand Spring.
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The post Using humor in B2B video? It’s funny how that works. appeared first on Demand Spring.
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…and vice-versa. Two things: Seventy percent of marketing executives expect their content marketing budget to increase next year. Two-thirds of CMOs say developing deeper, richer customer...
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The post How to get executive buy-in on video marketing appeared first on Demand Spring.