How do you use customer stories? Do you follow a template? Do you used mixed media (words, video, pictures)? Do you stick to customers-only? What types of stories are you using at each stage of...
To build great stories, you need creatives—and you need them earlier than you think. So you’re a marketer who wants to do storytelling. Or if we’ve now passed that term’s sell-by date, maybe you...
First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a...
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There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the...
This is a lens to help you build stronger, more engaging, effective campaign plans. All too often speed outweighs quality. Here's the fix.
In 2009, two writers named Rob Walker and Joshua Glenn conducted a project known as Significant Objects. They set out to determine if storytelling was the most powerful form of communication....
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In business, different types of projects create varied strategic and tactical challenges for developers. Anyone who has successfully executed a website migration project in the past knows that the...
We all want quality content. But quality content doesn’t just “happen.” You gotta think about it. And work at it. And, most importantly, be willing to take a risk or two. This was my introduction...
Video is everywhere. Scrolling through Facebook, videos now play automatically. Much to the dismay of purists, apps such as Snapchat, Vine, and Periscope have led people and brands to shun...
A few weeks ago I had coffee with a colleague of mine (let’s call her Tanya) whom I’ve known since the 90s. Somewhat predictably, the conversation turned from a game of ‘co-worker...
With the holiday season upon us, invariably you’ll be meeting new people at various work-related and purely social festive gatherings. More often than not, the subject of what you do for a living...
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The post Using humor in B2B video? It’s funny how that works. appeared first on Demand Spring.
…and vice-versa. Two things: Seventy percent of marketing executives expect their content marketing budget to increase next year. Two-thirds of CMOs say developing deeper, richer customer...
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