Demand Spring Blogs

Revenue Marketing. Delivered.

  • Maintain Your Relationships by Spurring Buyer Intent

    Maintain Your Relationships by Spurring Buyer Intent

    Just because someone fills out a form, that doesn’t mean they intend to buy from you. There’s a big difference between someone who is showing buying behavior versus someone who is just kicking the...

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  • Should We be Marketing During COVID-19? And if Yes, How?

    Should We be Marketing During COVID-19? And if Yes, How?

    Marketing during COVID-19 seems at best trivial, and at worst unseemly. Should businesses stop marketing altogether right now? I have been wrestling with that a lot for the past two weeks, with...

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  • A Marketer’s Guide to Navigating the Current Climate

    A Marketer’s Guide to Navigating the Current Climate

    If you’re like the marketing leaders we work with every day, you most likely have a question or two on how to navigate the current COVID-19, rocky market environment. We want to share our 10 tips...

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  • Marketo Is Changing How Email Data Will Be Retained

    Marketo Is Changing How Email Data Will Be Retained

    Overview On August 31, 2020, Marketo will be implementing a change on how sent and delivered email data is retained.  With the change, these two activity types will be stored for 90 days, after...

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  • Marketing Prediction #2: The MarTech landscape will screech to a halt.  Let’s talk about it.

    Marketing Prediction #2: The MarTech landscape will screech to a halt. Let’s talk about it.

    For years, the MarTech landscape increased by 1500 applications per year. But not last year. Last year it only increased by a measly 240. So, what gives? Here are three top reasons the Martech...

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  • Marketo Best Practices: Merging Instances

    Marketo Best Practices: Merging Instances

    Two companies get together, romance ensues. Just like moving in with your true love, merging Marketo instances requires planning and communication to ensure success. There are 3 options for an...

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  • Marketing Directors: Here’s How to Find Top Talent in a Tight Job Market

    Marketing Directors: Here’s How to Find Top Talent in a Tight Job Market

    One of the biggest problems marketing directors face today is staffing their teams in a highly competitive job market. In a six billion dollar industry, why can’t we recruit revenue marketing...

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  • Marketing Prediction #1: Siloed Finally Gets Kicked to the Curb

    Marketing Prediction #1: Siloed Finally Gets Kicked to the Curb

    We saw a big shift this past year in how B2B marketers are measured.  In our third annual Revenue Marketing B2B Benchmark Report, we have confirmed that marketing is making a more direct,...

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  • What the Demand Spring Team Learned From Improv

    What the Demand Spring Team Learned From Improv

    Earlier this month at Demand Spring’s SABR (Semi Annual Business Review), we had the pleasure of being joined by Ashley and Alastair from Bonspeil Theatre for an afternoon improv workshop. The...

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  • Read This Before You Let Your (Chat) Bots Loose

    Read This Before You Let Your (Chat) Bots Loose

    Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to...

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  • Demand Spring Releases Top 10 Revenue Marketing Predictions for 2020

    Demand Spring Releases Top 10 Revenue Marketing Predictions for 2020

    OTTAWA, ON – January 22, 2020 – Revenue Marketing consultancy Demand Spring today released a report outlining their top 10 marketing predictions for 2020.  Marketing seldom follows a set plan. As...

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  • Staffing the Revenue Marketing Team: Salary Ranges

    Staffing the Revenue Marketing Team: Salary Ranges

    Many of our clients turn to us when they need to build budgets while establishing a demand generation department. What kind of salary ranges should I plan for? What resources do I need? What job...

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  • A Marketer’s Guide to Preparing for an Economic Downturn

    A Marketer’s Guide to Preparing for an Economic Downturn

    Editor’s Note: I sat down with Bill Anderson and we discussed how an economic downturn can affect B2B marketers and their organizations.  In this conversation, these are the insights that were...

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  • Demand Spring’s Top Reads of 2019

    Demand Spring’s Top Reads of 2019

    Ah the Holiday season, a perfect time to reflect and set goals for 2020. I have decided that my New Year’s resolution is to read more.  So, I asked a few Demand Springers to help me out by giving...

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  • 2020 Revenue Marketing B2B Benchmark Report

    2020 Revenue Marketing B2B Benchmark Report

    Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before. OTTAWA, ON – December 11, 2019 – Revenue Marketing consultancy Demand Spring today...

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  • Santa’s Marketing Transformation | 2019 Edition

    Santa’s Marketing Transformation | 2019 Edition

    The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on...

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  • Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner

    Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner

    OTTAWA, ON – December 6, 2019 – Revenue Marketing consultancy Demand Spring is pleased to announce that they have achieved Gold-level status as a Marketo Engage partner within the Marketo Solution...

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  • Professional Goal Setting 101: Establishing Goals That Help You

    Professional Goal Setting 101: Establishing Goals That Help You

    Setting goals. Are you trying to get ahead? Or are you trying to change the world? You can’t have both. This is an article about individual business goal-setting and the place it holds within an...

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  • Kris Latulippe Named one of the 25 Influential Women to Watch in Marketing Operations

    Kris Latulippe Named one of the 25 Influential Women to Watch in Marketing Operations

    OTTAWA, ON – November 19, 2019 – Revenue Marketing consultancy Demand Spring is proud to announce that Kris Latulippe, Director of Demand Spring’s Marketing Technology Practice, has been named one...

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  • 5 Tips on How to Leverage Personas in Your B2B Organization

    5 Tips on How to Leverage Personas in Your B2B Organization

    Conducting and analyzing your buyer persona research is only half the battle. We see organizations struggle to put their personas into practice again and again. We don’t want that to happen to...

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