Demand Spring Blogs

Revenue Marketing. Delivered.

  • 5 Key Considerations for a High-Impact Revenue Marketing Strategy

    5 Key Considerations for a High-Impact Revenue Marketing Strategy

    Editor’s Note: This article was first published by Drift here. The post 5 Key Considerations for a High-Impact Revenue Marketing Strategy appeared first on Demand Spring.

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  • Guide to Validating the Munchkin Code On Your Website

    Guide to Validating the Munchkin Code On Your Website

    Here is how to validate that your Munchkin code is properly configured on your company’s website to ensure all web activity is actually captured and associated with your leads in Marketo. The post...

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  • Bot Clicks: Myth or Fact?

    Bot Clicks: Myth or Fact?

    How much do you know about Marketing Technology myths? Believe it or not, untested myths are a large part of MarTech “folklore” today and can greatly impact the decisions that are made and how you...

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  • Revenue Marketing in 2021:  Demand Spring Survey Results and CMO Recommendations

    Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations

    Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report.  As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can...

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  • Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report

    Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report

    OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the...

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  • Read This Before You Let Your (Chat) Bots Loose

    Read This Before You Let Your (Chat) Bots Loose

    Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to...

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  • Living, laughing, and letting go leads to creativity in marketing

    Living, laughing, and letting go leads to creativity in marketing

    Oh, you are in for a treat! The latest episode of Marketing Unplugged is truly a unique one! We all know that this has been an unusual year, to say the least. So speaking with a couple of...

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  • Read This Before You Let Your (Chat) Bots Loose

    Read This Before You Let Your (Chat) Bots Loose

    Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to...

    Read Article
  • Marketo Engage | Upcoming Changes to Design Studio URLs

    Marketo Engage | Upcoming Changes to Design Studio URLs

    On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will take place beginning...

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  • Marketo Engage | Upcoming Changes to Design Studio URLs

    Marketo Engage | Upcoming Changes to Design Studio URLs

    On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will take place beginning...

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  • Santa’s Marketing Transformation | 2020 Edition

    Santa’s Marketing Transformation | 2020 Edition

    The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on...

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  • Demand Spring’s 2020 Must-Read Books

    Demand Spring’s 2020 Must-Read Books

    If you’re anything like me, you have an ever growing to-be-read list. Well, it’s about to get longer because Demand Spring’s top book picks of 2020 are here! With the holidays looking a little...

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  • Demand Spring’s 2020 Must-Read Books

    Demand Spring’s 2020 Must-Read Books

    If you’re anything like me, you have an ever growing  to-be-read list. Well, it’s about to get longer because Demand Spring’s top book picks of 2020 are here! With the holidays looking a little...

    Read Article
  • Santa’s Marketing Transformation | 2020 Edition

    Santa’s Marketing Transformation | 2020 Edition

    The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on...

    Read Article
  • COVID-19 isn’t slowing video production. Here’s what you need to know.

    COVID-19 isn’t slowing video production. Here’s what you need to know.

    In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of consumers have consumed more content since...

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  • COVID-19 isn’t slowing video production. Here’s what you need to know.

    COVID-19 isn’t slowing video production. Here’s what you need to know.

    In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of consumers have consumed more content since...

    Read Article
  • Living, laughing, and letting go leads to creativity in marketing

    Living, laughing, and letting go leads to creativity in marketing

    Oh, you are in for a treat! The latest episode of Marketing Unplugged is truly a unique one! We all know that this has been an unusual year, to say the least. So speaking with a couple of...

    Read Article
  • Bridging the gap between sales and marketing

    Bridging the gap between sales and marketing

    “Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.”...

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  • Bridging the gap between sales and marketing

    Bridging the gap between sales and marketing

    “Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.”...

    Read Article
  • Four tips for Revenue Marketers to start the new year with a full pipeline.

    Four tips for Revenue Marketers to start the new year with a full pipeline.

    Vishnu Prasad via Unsplash It’s happening again. Your sales team is only focusing on closing deals that are in the pipeline and being super selective on which leads they pursue. (As in they only...

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