Demand Spring Blogs
Revenue Marketing. Delivered.
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Read ArticleDo You Insta? Three Reasons Why I’m Changing my Mind.
I will be the first to admit I am NOT a first adopter. (Just ask my boss.) I fall in between early adopters and late majority — depending on how intrigued I am about what’s being offered....
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Read ArticleHow do you use Customer Stories?
How do you use customer stories? Do you follow a template? Do you used mixed media (words, video, pictures)? Do you stick to customers-only? What types of stories are you using at each stage of...
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Read Article2019 Revenue Marketing B2B Benchmark Report
Welcome to our second annual Revenue Marketing B2B Benchmark Report. Over the past two years we have watched the term Revenue Marketing become more commonly used by marketers as a means of...
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Read ArticleReflections on 15 Years of Marketing Automation
A couple of weeks ago I attended Adobe Summit for the first time. I attended this impressive gathering of marketers because the company recently acquired Marketo –a long-time partner of Demand...
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Read Article7 Reasons Your Buyer Persona Research Is Failing
Do you ever wonder why personas thrive in some organizations, but fail in others? I know I have, and after reading Mark Emond’s first 90 days blog post – I think I have some answer as to why....
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Read ArticleMarketing Needs More Art
To build great stories, you need creatives—and you need them earlier than you think. So you’re a marketer who wants to do storytelling. Or if we’ve now passed that term’s sell-by date, maybe you...
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Read ArticleBuyer Personas: Overcooked in 2019?
Quick, name the most hyped marketing practice or process of the last three years. For my money it’s probably ABM. A close second might be buyer persona research. At this point, any marketer worth...
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Read ArticleBingeing 101: Feeding Your Buyers the Right Content at the Right Time
First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a...
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Read ArticleThe Standing Taller Series: 9 Ways Executive Coaching Can Help You Advance Your Career
To be a business leader in 2019 is not for the faint of heart. Today’s successful executives are expected to be masters at pacing change, predicting outcomes, mapping strategy to execution, and...
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Read ArticleVirtual Work: An International Perspective
At Demand Spring, we want the best people for the work we do, that means having the infrastructure set up to work from anywhere. We are a Revenue Marketing services organization with offices in...
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Read ArticleTake Your Buyer Persona Research to the Next Level
Buyer persona is a buzzword that is floated around repeatedly in the marketing world. Of course it’s important to know your buyers, but it doesn’t stop there. In order for buyer persona and buyer...
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Read ArticleThe Standing Taller Series: Must Do’s in the First 90 Days of a New Job Role
According to science we have all of 7 seconds to make a great first impression when we meet someone. Smiling, the right handshake (not too firm there Donald), an introduction such as “great to...
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Read ArticleA/B Testing: Where to Start (And Hopefully End)?
2018 was a great year for Revenue Marketers – and 2019 is only going to get better. As you ponder how your revamped email marketing strategy will bolster engagement and increase sales, Demand...
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Read ArticleMove over storytelling. It’s all about story building.
The post Move over storytelling. It’s all about story building. appeared first on Demand Spring.
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Read Article4 Value-Centric Companies Who Put Their Money Where Their Heart is
Buyers are in more control of the buying process today, than ever. They are more empowered, they are more inclined to do research before a purchase, they have more alternatives than they’ve ever...
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Read ArticleStanding Taller: 3 Imperatives to Grow Your Marketing Career in 2019
If you are like me, the holidays are a time for renewal and growth (of your waistline). With turkey leftovers and mom’s shortbread cookies now in the rearview mirror, it’s a great time to consider...
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Read ArticleSanta’s Modern Marketing Makeover
The world is built on traditions passed on from generation to generation. This time of year is especially rich with them —Grandma’s shortbread recipe, Aunty Betty getting a little fluthered on...
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Read ArticleBuilding Your Marketing Operations Team Strategically
Marketing automation is more than just software. Just as an airline needs a cabin crew, ground crew and maintenance team, your organization needs a great support team to keep it running. We often...
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Read ArticleSubscription Footer Copy Best Practices
We’re often asked to provide guidance on the language and links in email footers to ensure compliance with privacy laws, as well show best practice examples of various email footers in use. We...
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Read ArticleSubscription Preference Centers: Up your game.
Subscription preference centers are often the unsung heroes of your marketing automation platform. It’s only fair that we give credit where credit is due, since many people overlook them. They...
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