Marketing Automation

Get the most out of your marketing automation platform. Drive TOFU, enable engagement throughout the client lifecycle, enhance sales insights and scale like a boss. Read on to unearth what you need to think, learn and do to realize the full potential of marketing automation.

  • Reflections on 15 Years of Marketing Automation

    Reflections on 15 Years of Marketing Automation

    A couple of weeks ago I attended Adobe Summit for the first time. I attended this impressive gathering of marketers because the company recently acquired Marketo –a long-time partner of Demand...

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  • A/B Testing: Where to Start (And Hopefully End)?

    A/B Testing: Where to Start (And Hopefully End)?

    2018 was a great year for Revenue Marketers – and 2019 is only going to get better. As you ponder how your revamped email marketing strategy will bolster engagement and increase sales, Demand...

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  • Subscription Footer Copy Best Practices

    Subscription Footer Copy Best Practices

    We’re often asked to provide guidance on the language and links in email footers to ensure compliance with privacy laws, as well show best practice examples of various email footers in use. We...

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  • So Much Marketo. So little time.31:27

    So Much Marketo. So little time.

    The Problem: Marketo has the power to turn Marketers into superheroes. Many marketing organizations struggle to tap into this power and use the platform to its highest potential. - They don’t have

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  • #3 Easy Tips to Get More out of Marketo

    #3 Easy Tips to Get More out of Marketo

    The post #3 Easy Tips to Get More out of Marketo appeared first on Demand Spring.

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  • Introducing Marketo as a Service

    Introducing Marketo as a Service

    The post Introducing Marketo as a Service appeared first on Demand Spring.

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  • Stop living in the dark. Track these 5 analytic metrics today.

    Stop living in the dark. Track these 5 analytic metrics today.

    You know you NEED to track your Google Analytics, but you keep giving yourself reasons why you can’t… not enough time, too intimidating, waiting until your team hires an analytics guru, what’s the...

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  • We put the ‘Automate’ in Marketo Automation

    We put the ‘Automate’ in Marketo Automation

    You made the big move. You purchased Marketo for your organization. Being the eager beaver you are, you’ve already discovered who you want to target, what you want to say and how you want to say...

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  • Marketo as a Service Overview1:17

    Marketo as a Service Overview

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  • Marketing Automation: The intersection of engagement and technology

    Marketing Automation: The intersection of engagement and technology

    If I defined my relationship by the transactions I have with my husband on a daily basis, I think I might be in trouble. During the week, our interactions are often boiled down to the essentials —...

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  • I’m Erin, Marketo Specialist at your service.

    I’m Erin, Marketo Specialist at your service.

    Hi, my name is Erin, and my job is to help give you back some much needed time in your day so that you can be better at your job! I’m a Marketo specialist that will go into your company’s Marketo...

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  • Carbonite Testimonial

    Carbonite Testimonial

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  • Six keys to helping you build your focus for getting the most out of your Marketing Automation Platform

    Six keys to helping you build your focus for getting the most out of your Marketing Automation Platform

    Getting Full Value From Your Marketo Deployment It’s that time of year when golf nuts like me begin to dream about the season to come. The birds have returned, the snow has (mostly) melted, and...

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  • GDPR, are you ready?

    GDPR, are you ready?

    I’m sure by now you’ve heard a lot about GDPR, but in case you haven’t, GDPR stands for General Data Protection Regulation – it replaces the current Data Protection Act and will create a...

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  • Marketo Tip: The Email Template Hack

    Marketo Tip: The Email Template Hack

    I’ve always loved the word “hacker”. Not in the negative way, but in the way Mark Zuckerberg defined it: “Hacking just means building something quickly or testing the boundaries of what can be...

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  • Marketing Automation in Healthcare: A Prescription for Patient Communication

    Marketing Automation in Healthcare: A Prescription for Patient Communication

      In its 15+ years of existence, Marketing Automation has helped transform marketing organizations in many industries. The next major area that is ripe for transformation is applying Marketing...

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  • Lead Nurturing: Are you Following the 3 x 3 x 3 Rule?

    Lead Nurturing: Are you Following the 3 x 3 x 3 Rule?

    As we first wrote in this space two years ago, we are seeing a lot of our clients getting more sophisticated with lead nurturing. Most of our clients have shifted away from a primary focus on...

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  • Getting started with ABM using Core Marketo

    Getting started with ABM using Core Marketo

    We’ve all been exposed to the ABM hype. We’ve attended the Marketo summit sessions and the webinars covering strategy and tools but the truth of the matter is, we don’t all have the resources or...

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  • Marketo Tip: Using Interesting Moments – Best Practices

    Marketo Tip: Using Interesting Moments – Best Practices

    Marketo collects a lot of data on how your prospects, leads, and customers are engaging – or not engaging – with your marketing campaigns. Through activity feed, the magnitude of this data can...

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  • Why You Need Data Governance in Your Marketing Automation Platform

    Why You Need Data Governance in Your Marketing Automation Platform

    The post Why You Need Data Governance in Your Marketing Automation Platform appeared first on Demand Spring.

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