Revenue Marketing Strategy and Tactics

A little less talk and lot more action, right? Well, less talk comes with good strategy. Know your why, understand your who and align on your what. Whether it’s persona, messaging, strategic advice or taking stock of your current assets, the below insights will help you prioritize where to focus your time, energy and dollars.

  • 7 Reasons Your Buyer Persona Research Is Failing

    7 Reasons Your Buyer Persona Research Is Failing

    Do you ever wonder why personas thrive in some organizations, but fail in others? I know I have, and after reading Mark Emond’s first 90 days blog post – I think I have some answer as to why....

    Read Article
  • Buyer Personas: Overcooked in 2019?

    Buyer Personas: Overcooked in 2019?

    Quick, name the most hyped marketing practice or process of the last three years. For my money it’s probably ABM. A close second might be buyer persona research. At this point, any marketer worth...

    Read Article
  • Take Your Buyer Persona Research to the Next Level

    Take Your Buyer Persona Research to the Next Level

    Buyer persona is a buzzword that is floated around repeatedly in the marketing world. Of course it’s important to know your buyers, but it doesn’t stop there. In order for buyer persona and buyer...

    Read Article
  • Building Your Marketing Operations Team Strategically

    Building Your Marketing Operations Team Strategically

    Marketing automation is more than just software. Just as an airline needs a cabin crew, ground crew and maintenance team, your organization needs a great support team to keep it running. We often...

    Read Article
  • The Acceleration of Digital Marketing Transformation in Financial Services

    The Acceleration of Digital Marketing Transformation in Financial Services

    When Alexander Hamilton founded America’s first bank, The Bank of New York, in 1784 he couldn’t have possibly imagined becoming a Broadway sensation. But Broadway is just one of many starring...

    Read Article
  • Demand Spring on defining engagement.

    Demand Spring on defining engagement.

    Oh, where to start? There are SO many analogies to pay off the idea of how to truly engage your audience. Everyone wants it, but few have the patience for and are given the time to build it....

    Read Article
  • Getting the Most From Your Buyer’s Journey Research

    Getting the Most From Your Buyer’s Journey Research

    The post Getting the Most From Your Buyer’s Journey Research appeared first on Demand Spring.

    Read Article
  • The Five Food Groups of Revenue Marketing Health

    The Five Food Groups of Revenue Marketing Health

    I’m going to introduce you to the concept of the Revenue Marketing System. And I’m going to use food do it. The four food groups is a concept that most of us learned in school. Some days I might...

    Read Article
  • The Revenue Marketing Beast

    The Revenue Marketing Beast

    Read Flipbook
  • 7 Crucial Building Blocks for Successful B2B Marketing Transformation

    7 Crucial Building Blocks for Successful B2B Marketing Transformation

    In 2016, Lester Holt of NBC News ran an evening story under the category of “Consumer Alert.” Holt told a jarring tale of thousands of beautiful and relatively young Connecticut homes that —...

    Read Article
  • Best B2B Marketing Lessons 2017

    Best B2B Marketing Lessons 2017

    Wow, 2017 was quite a year! Does this mean we are officially done with Despisito by Justin Bieber now? I think we can all agree that along with dabbing that won’t be missed. Let’s face it a lot of...

    Read Article
  • 4 Things B2B Marketing Executives Should Do in 2018

    4 Things B2B Marketing Executives Should Do in 2018

    Happy New Year! I hope you had a really nice holiday season. Mine was filled with some really nice family time – lots of movies, reading, and board games. We usually like to get outside for skiing...

    Read Article
  • How Storytelling Empowers Your Marketing Team

    How Storytelling Empowers Your Marketing Team

    The post How Storytelling Empowers Your Marketing Team appeared first on Demand Spring.

    Read Article
  • Lead Nurturing: Are you Following the 3 x 3 x 3 Rule?

    Lead Nurturing: Are you Following the 3 x 3 x 3 Rule?

    As we first wrote in this space two years ago, we are seeing a lot of our clients getting more sophisticated with lead nurturing. Most of our clients have shifted away from a primary focus on...

    Read Article
  • The Science Behind Storytelling

    The Science Behind Storytelling

    In 2009, two writers named Rob Walker and Joshua Glenn conducted a project known as Significant Objects. They set out to determine if storytelling was the most powerful form of communication....

    Read Article
  • Akamai’s Most Awesome Way of Connecting with Game Developer Personas

    Akamai’s Most Awesome Way of Connecting with Game Developer Personas

    With apologies to my hardcore gamer friends and co-workers, I must confess I am not a super hardcore gamer. I can tell you what the top-selling games are but I do not have a huge desire to care...

    Read Article
  • Take our Revenue Marketing Maturity Assessment

    Take our Revenue Marketing Maturity Assessment

    The post Take our Revenue Marketing Maturity Assessment appeared first on Demand Spring.

    Read Article
  • Yoga with Goats and the Health of Your Demand System

    Yoga with Goats and the Health of Your Demand System

    The post Yoga with Goats and the Health of Your Demand System appeared first on Demand Spring.

    Read Article
  • Three marketing lessons from Super Bowl LI

    Three marketing lessons from Super Bowl LI

    It’s OK, I didn’t see that coming, either. Unless you’re living under a rather large rock, you’ve heard about the New England Patriots’ dramatic, unprecedented, history-making, come-from-behind...

    Read Article
  • The pros and cons of live-action and animated video

    The pros and cons of live-action and animated video

    The post The pros and cons of live-action and animated video appeared first on Demand Spring.

    Read Article
  • loading
    Loading More...