Wisdom Wednesday, Episode 69 | One simple analytics change marketers can make to align with sales

July 6, 2021
On this week's #wisdomwednesday I discuss how marketers can better align their efforts with sales by measuring pipeline contribution by quarter from their campaigns. This single change will help you match the rhythm of the sales organization, and importantly help you identify any pipeline gaps and fill them to take risk out of missing your number in any given quarter.
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Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers
Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers

On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing or...

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Wisdom Wednesday, Episode 68 | How to Create an Amazing Hybrid Event!
Wisdom Wednesday, Episode 68 | How to Create an Amazing Hybrid Event!

On this week's #wisdomwednesday I continue our series on marketing as we come out of the pandemic. Today, I...