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3 things you can do now to prepare for a potential recession. The post Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn appeared first on Demand Spring.
![Wisdom Wednesday, Episode 90 | A CMOs Approach to Russia](https://play.vidyard.com/5vNPARKkqMohwjSyFhrWSF.jpg)
In this episode of #wisdomwednesday, I share my insights on what CMOs should be doing to address the situation in Russia. Watch as I lay our four key areas for decision-making and action to safeguard
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On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,
![Wisdom Wednesday, Episode 87 | Supporting women in the workplace as we come out of COVID](https://play.vidyard.com/LJA4zB7LbfnnQv69yTHwze.jpg)
On this week's #wisdomwednesday I share my thoughts on how leaders can support women in the workplace as we come out of COVID. I touch on key areas such as flexible work policies, job retraining and r
![Wisdom Wednesday, Episode 86 | You Have an Analysis Problem; Not An Analytics Problem](https://play.vidyard.com/xDCwgBTMZ3i9f7HosCzgeH.jpg)
On this week's #wisdomwednesday I discuss a big role gap that I see in many B2B marketing organizations. While B2B marketing in general struggles with making sense of the huge volumes of data they gen
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In this episode of #wisdomwednesday I share my thoughts on three critical elements in a modern lead scoring model and how to effectively test your model before it goes live. Getting lead scoring right
![Wisdom Wednesday, Episode 83 | The One Thing That Separates ABM Leaders from Laggards](https://play.vidyard.com/1eADCf33DeaEXfXi6AL7dA.jpg)
On this week's #wisdomwednesday I am joined by Demand Spring's new VP of Strategy Consulting Tracy Thayne. Tracy is a long-time Revenue Marketing expert with deep ABM experience. He shares the one thi
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On this week's #wisdomwednesday I discuss what B2B marketers can learn from Wordle, specifically about how to use scarcity to drive demand. I share two requirements for getting the most out of scarcit
![Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2FRtJbQxKYqa9w7PstNL538p.jpg&size=1&version=1665679078&sig=ff9abf7f68ea05139f68fc5f14aff1b7&default=hubs%2Ftilebg-videos.jpg)
On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his
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In this week's #wisdomwednesday, I discuss 3 essential questions that leaders should ask themselves to continue on their journey to becoming the leader they want to be.
![Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fplay.vidyard.com%2F6gtLhXcvX59GGpKxnKBnHW.jpg&size=1&version=1665679078&sig=c516755627c7873ecb17090705cd54b9&default=hubs%2Ftilebg-videos.jpg)
This week's #wisdomwednesday is part two of our series on Lead Gen to Demand Gen to Revenue Marketing, Jessie Coan and I discuss how to make the shift to a more strategic approach. Watch as we discuss
![Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing](https://play.vidyard.com/T5xaycEaftXkjsBxzJrA1R.jpg)
On this week's #wisdomwednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We defin
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On today's #wisdomwednesday I'm joined by my colleague, Matt Roberts where we discuss the role of technology and human activities in modern marketing
![Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy](https://play.vidyard.com/DvRyDNXbQdoptokLCsLSWV.jpg)
On today's #wisdomwednesday I share insights on one powerful change you can make to your ABM strategy to drive both scale and personalization, based on intent and account engagement.
![Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy](https://play.vidyard.com/kGxH4YVEEqgwqQeSLbmeJr.jpg)
In this week's #wisdomwednesday, I share three key actions that executives and marketing leaders need to take to activate a Corporate Social Advocacy initiative. Watch as I discuss some of the great i
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On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain
![Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTYzNzk4JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxNDBmZjdmYzAwZjQucG5nJnZlcnNpb249MDAwMCZzaWc9YWE0YzZlZjM4YTcwODNmNjllYTRlMzZiM2NlMjFkMjQ%25253D&size=1&version=1665679078&sig=623daad93338be9dae43270aef7a3f62&default=hubs%2Ftilebg-videos.jpg)
On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So
![Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers](https://play.vidyard.com/gYqv75USEKfh56vANZuA7w.jpg)
On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing organizations—marketing technologists and content marketers. It's akin to a modern production f