Wisdom Wednesday, Episode 82 | What Wordle can teach B2B Marketers

January 26, 2022
On this week's #wisdomwednesday I discuss what B2B marketers can learn from Wordle, specifically about how to use scarcity to drive demand. I share two requirements for getting the most out of scarcity (and not having it backfire on you) and share tactical examples of how to incorporate scarcity into your marketing programs. On this January day, stay warm, stay well, and enjoy your Wordle everyone!
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Wisdom Wednesday, Episode 83 | The One Thing That Separates ABM Leaders from Laggards
Wisdom Wednesday, Episode 83 | The One Thing That Separates ABM Leaders from Laggards

On this week's #wisdomwednesday I am joined by Demand Spring's new VP of Strategy Consulting Tracy Thayne. ...

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Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO
Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO

On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop...