On this week's #wisdomwednesday I discuss the two things that I recommend to all of our clients when it com...
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On this week's #wisdomwednesday I share insights and data points from our new benchmark study on MarTech spending during COVID. I discuss the impact on spending, the key reasons amongst those who have
On this week's #wisdomwednesday I share 4 key elements in creating a better testing culture in your B2B marketing practices. Studies show that marketers who conduct testing drive organizational growth
On today's #wisdomwednesday I discuss 4 key elements for brands to assess and optimize in working with your agencies and consultancies during this time. From assessing financial risk to determining ho
On this week's #wisdomwednesday I discuss the two things that I recommend to all of our clients when it comes to aligning marketing sales: align on metrics, and conduct joint weekly pipeline reviews.
Karen Morad and I just wrapped up Season 1 of Marketing Unplugged, Demand Spring's podcast. It was a blast to host and importantly produced some great business benefits for our company. On this week's
In this week's #wisdomwednesday I share my thoughts on the future of MarTech during the choppy economic waters we are experiencing. I discuss why I think we will see both contraction and the next surg
In this week's edition of #wisdomwednesday I discuss the five key processes in the Revenue Marketing System (RMS). RMS is a methodology we created at Demand Spring to help marketers identify the core
In the wake of the social response to the George Floyd tragedy, brands around the world had deep discussions about how to respond. In this episode of #wisdomwednesday I walk through the dialogue and d
If I had nickel for every B2B email marketing campaign that went out without an A/B test I would be lying on a beach right now (if I could travel that is). Today's #wisdomwednesday identifies 10 thing
On this week's #wisdomwednesday we discuss the importance of tapping into the emotions and personal values of your target audience in your email marketing. I share some compelling research that suppor
This week on #wisdomwednesday I am starting a series on email marketing best practices. Today's focus is on the importance of brevity. How long should your subject lines be? Body copy? Bullet points?
While we don't know how long our current normal will last, on today's #wisdomwednesday I talk about the need to plan now for recovery (perhaps in multiple phases). B2B Marketers should assess now what
On today's Wisdom Wednesday I talk about the need for B2B marketers to be extremely agile during the COVID-19 pandemic. We truly don't know how to best serve and support our clients right now. Testing
In this week's Wisdom Wednesday I discuss prediction #5 in our 10 bold predictions for 2020: the need for marketing to partner with HR. Long into an "employee's market", marketing is a natural partner
On this week's Wisdom Wednesday I share 5 critical imperatives for B2B marketers to make better use of data and analytics.
On this week's Wisdom Wednesday I challenge fellow CEOs to let their employees work from anywhere. The data (such as a recent Harvard Business Review study) is clear - virtual work drives talent acqui
On this week's Wisdom Wednesday I discuss why the MarTech landscape grew by only 240 new applications last year compared to more than 1,500 in each of the previous four years. What does it mean for yo
On this week's Wisdom Wednesday I discuss the first of our 10 bold B2B marketing predictions for 2020. With the B2B buyer engaging with all parts of our organization today we are seeing internal silos