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Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn
3 things you can do now to prepare for a potential recession. The post Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn appeared first on Demand Spring.
3:24Wisdom Wednesday, Episode 90 | A CMOs Approach to Russia
In this episode of #wisdomwednesday, I share my insights on what CMOs should be doing to address the situation in Russia. Watch as I lay our four key areas for decision-making and action to safeguard
4:53Wisdom Wednesday, Episode 88 | 3 Elements in Being a Successful Entrepreneur
On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,
5:19Wisdom Wednesday, Episode 87 | Supporting women in the workplace as we come out of COVID
On this week's #wisdomwednesday I share my thoughts on how leaders can support women in the workplace as we come out of COVID. I touch on key areas such as flexible work policies, job retraining and r
4:05Wisdom Wednesday, Episode 86 | You Have an Analysis Problem; Not An Analytics Problem
On this week's #wisdomwednesday I discuss a big role gap that I see in many B2B marketing organizations. While B2B marketing in general struggles with making sense of the huge volumes of data they gen
3:40Wisdom Wednesday, Episode 85 | The State of Revenue Marketing
On this week's #wisdomwednesday I share my thoughts on how B2B Marketing has evolved throughout the course of my career—from a primary emphasis on brand to the deep impact we are having on driving rev
4:13Wisdom Wednesday, Episode 84 | Modern Lead Scoring Must Haves!
In this episode of #wisdomwednesday I share my thoughts on three critical elements in a modern lead scoring model and how to effectively test your model before it goes live. Getting lead scoring right
6:45Wisdom Wednesday, Episode 83 | The One Thing That Separates ABM Leaders from Laggards
On this week's #wisdomwednesday I am joined by Demand Spring's new VP of Strategy Consulting Tracy Thayne. Tracy is a long-time Revenue Marketing expert with deep ABM experience. He shares the one thi
4:46Wisdom Wednesday, Episode 82 | What Wordle can teach B2B Marketers
On this week's #wisdomwednesday I discuss what B2B marketers can learn from Wordle, specifically about how to use scarcity to drive demand. I share two requirements for getting the most out of scarcit
9:22Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO
On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his
2:47Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves
In this week's #wisdomwednesday, I discuss 3 essential questions that leaders should ask themselves to continue on their journey to becoming the leader they want to be.
7:19Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing
This week's #wisdomwednesday is part two of our series on Lead Gen to Demand Gen to Revenue Marketing, Jessie Coan and I discuss how to make the shift to a more strategic approach. Watch as we discuss
5:45Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing
On this week's #wisdomwednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We defin
5:45Wisdom Wednesday, Episode 76 | Why Technology May Replace People
On today's #wisdomwednesday I'm joined by my colleague, Matt Roberts where we discuss the role of technology and human activities in modern marketing
5:07Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy
On today's #wisdomwednesday I share insights on one powerful change you can make to your ABM strategy to drive both scale and personalization, based on intent and account engagement.
3:27Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy
In this week's #wisdomwednesday, I share three key actions that executives and marketing leaders need to take to activate a Corporate Social Advocacy initiative. Watch as I discuss some of the great i
4:58Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability
On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain
5:13Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation
On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So