Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability
On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustainability initiatives, 2) Reducing the carbon footprint of our marketing activities, 3) Communicating and discussing the organization's sustainability initiatives to external stakeholders. It's a critical issue at a critical time—we must all own it.
