Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation

September 14, 2021
On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. Some very surprising results, with some clear areas for optimization.
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Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability
Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability

On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives ne...

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Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers
Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers

On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing or...