Videos
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4:26Watch VideoWisdom Wednesday, Episode 42 | MarTech Spending in a Pandemic
On this week's #wisdomwednesday I share insights and data points from our new benchmark study on MarTech spending during COVID. I discuss the impact on spending, the key reasons amongst those who have
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4:13Watch VideoWisdom Wednesday, Episode 41 | Building a Testing Culture
On this week's #wisdomwednesday I share 4 key elements in creating a better testing culture in your B2B marketing practices. Studies show that marketers who conduct testing drive organizational growth
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4:28Watch VideoWisdom Wednesday, Episode 40 | How to Work with your Agencies During COVID
On today's #wisdomwednesday I discuss 4 key elements for brands to assess and optimize in working with your agencies and consultancies during this time. From assessing financial risk to determining ho
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Your most effective marketing funnel is a well-told story.
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3:20Watch VideoWisdom Wednesday, Episode 39 | 2 Essentials to Align Marketing and Sales
On this week's #wisdomwednesday I discuss the two things that I recommend to all of our clients when it comes to aligning marketing sales: align on metrics, and conduct joint weekly pipeline reviews.
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3:45Watch VideoWisdom Wednesday, Episode 38 | Work from Home Study Results
On this week's #wisdomwednesday I share early insights into the research study we just closed on marketer's perceptions of working from home these last few months. The takeaway: we are busier, but mor
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2:59Watch VideoWisdom Wednesday, Episode 38 | Work from Home Study Results
On this week's #wisdomwednesday I share early insights into the research study we just closed on marketer's perceptions of working from home these last few months. The takeaway: we are busier, but mor
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2:30Watch VideoCampaign Playbook
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4:08Watch VideoWeb Personalization
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6:06Watch VideoPosting a Blog to the Website
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5:31Watch VideoAdding New Employees to the Website
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3:09Watch VideoBudget Reporting
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11:20Watch VideoKPI Reporting & Monthly Marketing Deck
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7:41Watch VideoPodcast - Season Planning
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6:14Watch VideoEditorial Calendar & Content Inventory
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2:44Watch VideoPodcast - Adding to Website
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3:12Watch VideoPodcast - Editing & Production Correspondence
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3:12Watch VideoUberFlip/Wisdom Wednesdays
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15:38Watch VideoBuilding a Marketo Email
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3:01Watch VideoCampaign Planning
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4:14Watch VideoWisdom Wednesday, Episode 37 | Why you should have a podcast!
Karen Morad and I just wrapped up Season 1 of Marketing Unplugged, Demand Spring's podcast. It was a blast to host and importantly produced some great business benefits for our company. On this week's
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