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![The Most Awesome Game - Friction Deep Dive](https://play.vidyard.com/5P1QipL28UQfff1Dd4ufLD.jpg)
Nelson takes a deeper look into the obstacles between players and a great experience, and what it will take to meet player expectations.
![The Most Awesome Game - Player Passion](https://play.vidyard.com/iGDMduADRryQYNpb2fK6ji.jpg)
It’s all about the connecting to the community.
![The Most Awesome Game - Player Engagement](https://play.vidyard.com/CXWtsqvmowo4BxoLT1myQy.jpg)
Peoples’ tolerance for bad games is a lot lower.
![The Most Awesome Game - Player Retention](https://play.vidyard.com/K2pV6Aa5LVQHivipMzzSs3.jpg)
There’s no easy answer to why gamers stay or leave.
![The Most Awesome Game - Player Feedback](https://play.vidyard.com/bbcySfQr3akTxNES6X5md7.jpg)
For many development teams, hearing “Thank you” from their players is more important than profits.
![The Most Awesome Game - Defining "Friction"](https://play.vidyard.com/wX17LSZJ5v72thJNf8fMTA.jpg)
Nelson’s new book is all about the ways publishers can make it easier to “fall in love with your game and connect with each other.”
![The Most Awesome Game - The User Experience](https://play.vidyard.com/Zh6V7P1WtUAQeUDeWRLJet.jpg)
Data helps developers decipher what players really want.
![The Most Awesome Game - The Business Plan](https://play.vidyard.com/v9w8jCafbVrc5YvdaP54rf.jpg)
Pleasing your players is the key to profitability.
![The Most Awesome Game - Level 3: Infrastructure](https://play.vidyard.com/abj5B8nc2SvcvoFdyQWGyd.jpg)
All is lost if players can’t connect. From scale to speed to security, Nelson learns how to build the technology backbone of The Most Awesome Game.
![The Most Awesome Game - Level 2: Development](https://play.vidyard.com/KU7td2hZZKQmpwJxDfzWKq.jpg)
No two ways about it, game development is hard work. Here, Nelson learns about the tradeoffs developers must make in turning ideas into code and how they’re using data and analytics to deliver more
![The Most Awesome Game - Level 1: Culture](https://play.vidyard.com/4YUPyfsKr7Fiszdmf57oTd.jpg)
What are they thinking? What motivates someone to enter the gaming industry in the first place? Nelson explores the importance of early gaming experiences on modern-day developers and uncovers the