A recent home office renovation reminded me of my handyman limitations. Even though it’s not a big project, my previous home fix-it and reno project attempts have been abject failures. Just ask my wife. Somehow I know I could easily manage to scratch the new non-scratch laminate flooring before it’s laid down, or splatter paint across the shiny new planks in ways by which Jackson Pollock would be proud. Which is why I enlisted help. Help came from a very handy friend who never shows fear in the face of sawdust, and a professional painter who was in and out before I could have prepped the room.
So what does this home office makeover have to do with B2B video? When in doubt, it’s best to ask the experts. It’s amazing what happens when you learn from the best. Not only do they know their way around the tools of the trade, they’re are armed with the experience and strategies that can help you achieve optimal results.
Which brings us to our very own Brendan McCrann. Brendan may not know much about how to install laminate, but in his role of Video Marketing Specialist at Demand Spring, he is a video production and marketing expert of a level that rivals the biggest names in home renovation.
So it comes as no surprise that Brendan’s advice is featured in Vidyard’s new guide, “15 Experts Spill Their Greatest B2B Production Advice”. 
A quick, insightful read, this guide will prove invaluable for anyone at any organization who’s all-in, or is looking to go all-in on video in 2016. From maximizing creative idea generation to best practices in lighting, audio, and set location – this short guide will give you the insight you need to take your video marketing to the next level. One final note: I’m happy to report that my home office is an on-trend oasis that will surely foster new levels of productivity — with nary a scratch nor paint splatter to be found.
About the Author: Leading Demand Spring’s corporate marketing efforts, Mike manages the company’s outbound and inbound efforts. A customer-focused communications professional with more than twenty years of experience in the consumer and enterprise software industry, Mike prides himself on learning new tricks — not entirely unlike his trusty dog, Cosmo.
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