Aligning Your Video Strategy to the Buyer Journey

Do you ever wonder why personas thrive in some organizations, but fail in others? I know I have, and after reading Mark Emond’s first 90 days blog post – I think I have some answer as to why....

Quick, name the most hyped marketing practice or process of the last three years. For my money it’s probably ABM. A close second might be buyer persona research. At this point, any marketer worth...

Buyer persona is a buzzword that is floated around repeatedly in the marketing world. Of course it’s important to know your buyers, but it doesn’t stop there. In order for buyer persona and buyer...

Marketing automation is more than just software. Just as an airline needs a cabin crew, ground crew and maintenance team, your organization needs a great support team to keep it running. We often...

When Alexander Hamilton founded America’s first bank, The Bank of New York, in 1784 he couldn’t have possibly imagined becoming a Broadway sensation. But Broadway is just one of many starring...

Oh, where to start? There are SO many analogies to pay off the idea of how to truly engage your audience. Everyone wants it, but few have the patience for and are given the time to build it....

The post Getting the Most From Your Buyer’s Journey Research appeared first on Demand Spring.

I’m going to introduce you to the concept of the Revenue Marketing System. And I’m going to use food do it. The four food groups is a concept that most of us learned in school. Some days I might...

In 2016, Lester Holt of NBC News ran an evening story under the category of “Consumer Alert.” Holt told a jarring tale of thousands of beautiful and relatively young Connecticut homes that —...

Wow, 2017 was quite a year! Does this mean we are officially done with Despisito by Justin Bieber now? I think we can all agree that along with dabbing that won’t be missed. Let’s face it a lot of...

Happy New Year! I hope you had a really nice holiday season. Mine was filled with some really nice family time – lots of movies, reading, and board games. We usually like to get outside for skiing...

The post How Storytelling Empowers Your Marketing Team appeared first on Demand Spring.

As we first wrote in this space two years ago, we are seeing a lot of our clients getting more sophisticated with lead nurturing. Most of our clients have shifted away from a primary focus on...

In 2009, two writers named Rob Walker and Joshua Glenn conducted a project known as Significant Objects. They set out to determine if storytelling was the most powerful form of communication....

With apologies to my hardcore gamer friends and co-workers, I must confess I am not a super hardcore gamer. I can tell you what the top-selling games are but I do not have a huge desire to care...

The post Take our Revenue Marketing Maturity Assessment appeared first on Demand Spring.

The post Yoga with Goats and the Health of Your Demand System appeared first on Demand Spring.

It’s OK, I didn’t see that coming, either. Unless you’re living under a rather large rock, you’ve heard about the New England Patriots’ dramatic, unprecedented, history-making, come-from-behind...

The post The pros and cons of live-action and animated video appeared first on Demand Spring.

When I read about the “shift in B2B Marketing” one of the bigger trends is that the customer experience is finally bubbling to the top as a priority rather than an afterthought. Perhaps this is an...