Mark Emond

The more things change, the more they stay the same. When he wrote those words in 1849, Jean-Baptiste Alphonse Karr was not talking about analytics. But I would suggest his words ring true today...

Managing a marketing organization in a difficult economy presents interesting challenges, as well as significant opportunities, for CMOs and marketing executives.  I started my career in the...

A sneak peek under the Marketing tree. The post Santa’s Marketing Transformation | 2022 edition appeared first on Demand Spring.

Demand Spring is celebrating our 10th anniversary this month. As I wrote about last month, it’s incredible to see how much B2B marketing has grown up in these past ten years. CMOs and their teams...

Reflection 1: B2B marketing over the past ten years. The post Wisdom Wednesday, Episode 94 | We have come a long way B2B Marketers! appeared first on Demand Spring.

Understanding why economic uncertainty is a tailormade opportunity for marketers. The post Wisdom Wednesday, Episode 93 | Why Marketing is Essential in a Volatile Economy appeared first on Demand...

How employees can maximize success in an unsteady market. The post Wisdom Wednesday, Episode 92 | Career Planning in a Volatile Economy appeared first on Demand Spring.

To make sure you’re in sync and to determine your organization’s maturity, take our Revenue Marketing Maturity Assessment. The post Take our Revenue Marketing Maturity Assessment appeared first on...

3 things you can do now to prepare for a potential recession. The post Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn appeared first on Demand Spring.

Key areas to safeguard your brand reputation and align with your organizational values. The post Wisdom Wednesday Episode 90: A CMO’s Approach to Russia appeared first on Demand Spring.

Feedback is invaluable to marketing's success. The post Wisdom Wednesday, Episode 89 | Our Biggest Marketing Gap in B2B Marketing appeared first on Demand Spring.

Reflecting on 10 years of entrepreneurship. The post Wisdom Wednesday, Episode 88 | 3 Elements in Being a Successful Entrepreneur appeared first on Demand Spring.

Reflecting on 10 years of entrepreneurship. The post Wisdom Wednesday, Episode 88 | 3 Elements in Being a Successful Entrepreneur appeared first on Demand Spring.

Create work environments where women can thrive. The post Wisdom Wednesday, Episode 87 | Supporting women in the workplace as we come out of COVID appeared first on Demand Spring.

How to make the most out of your data. The post Wisdom Wednesday, Episode 86 | You Have an Analysis Problem; Not An Analytics Problem appeared first on Demand Spring.