Wisdom Wednesday, Episode 40 | How to Work with your Agencies During COVID

August 25, 2020
On today's #wisdomwednesday I discuss 4 key elements for brands to assess and optimize in working with your agencies and consultancies during this time. From assessing financial risk to determining how to best collaborate, watch as I share insights in this key area for B2B brands.
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Wisdom Wednesday, Episode 41 | Building a Testing Culture
Wisdom Wednesday, Episode 41 | Building a Testing Culture

On this week's #wisdomwednesday I share 4 key elements in creating a better testing culture in your B2B mar...

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Wisdom Wednesday, Episode 39 | 2 Essentials to Align Marketing and Sales
Wisdom Wednesday, Episode 39 | 2 Essentials to Align Marketing and Sales

On this week's #wisdomwednesday I discuss the two things that I recommend to all of our clients when it com...