Lex walks you through Marketing Activities where she highlights how to organize a Marketo program; describing where assets, progression statuses, and reports will live. She also covers the control panel for an email program, where you can set up A/B testing, schedule programs and define smart list criteria. She will also cover the archive folder to keep your instance clean and organized.
3:35On this week's #wisdomwednesday I celebrate Demand Spring's 10 year anniversary by kicking off a 10 week segment—10 years, 10 reflections. Today I discuss the strides we have made in B2B marketing ove
6:18On this week's #wisdomwednesday, longtime Revenue Marketer and Demand Spring's new Chief Revenue Officer Carlos Hidalgo joins me to discuss why he joined Demand Spring and why it's essential that orga
3:32Last week I shared insights for CMOs and marketing executives in navigating through economic volatility. On today's #wisdomwednesday I share three insights for individuals in managing their careers in
6:05I have lived through 3 significant economic downturns in my career. In this week's #wisdomwednesday I share my experience in how to plan in advance for them as a marketing executive. Watch as I discus
3:24In this episode of #wisdomwednesday, I share my insights on what CMOs should be doing to address the situation in Russia. Watch as I lay our four key areas for decision-making and action to safeguard
4:53On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,
