Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO

December 14, 2021
On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his insights on what was responsible for the drop, how CMOs should prioritize budget allocation, and how they insulate themselves from future budget reductions.
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Wisdom Wednesday, Episode 81 | Trust—the most important concept in marketing in 2022
Wisdom Wednesday, Episode 81 | Trust—the most important concept in marketing in 2022

Happy new year everyone! In today's #wisdomwednesday, I discuss 3 areas of trust-building that B2B brands n...

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Episode 80 _ Shrinking Marketing Budget_ Advice from a CMO
Episode 80 _ Shrinking Marketing Budget_ Advice from a CMO