On this week's #wisdomwednesday, I am joined by my colleague Matt Roberts. Matt and I discuss out of control salary escalation and how organizations may respond by investing in AI technologies to replace certain roles being done by humans today. Matt shares his insights on the factors for CMOs and marketing executives to consider when making a choice between technology and humans.
3:24In this episode of #wisdomwednesday, I share my insights on what CMOs should be doing to address the situation in Russia. Watch as I lay our four key areas for decision-making and action to safeguard
4:53On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,
5:19On this week's #wisdomwednesday I share my thoughts on how leaders can support women in the workplace as we come out of COVID. I touch on key areas such as flexible work policies, job retraining and r
4:05On this week's #wisdomwednesday I discuss a big role gap that I see in many B2B marketing organizations. While B2B marketing in general struggles with making sense of the huge volumes of data they gen
3:40On this week's #wisdomwednesday I share my thoughts on how B2B Marketing has evolved throughout the course of my career—from a primary emphasis on brand to the deep impact we are having on driving rev
4:13In this episode of #wisdomwednesday I share my thoughts on three critical elements in a modern lead scoring model and how to effectively test your model before it goes live. Getting lead scoring right
6:45On this week's #wisdomwednesday I am joined by Demand Spring's new VP of Strategy Consulting Tracy Thayne. Tracy is a long-time Revenue Marketing expert with deep ABM experience. He shares the one thi
4:46On this week's #wisdomwednesday I discuss what B2B marketers can learn from Wordle, specifically about how to use scarcity to drive demand. I share two requirements for getting the most out of scarcit
