Vidyard - All Players

This Stream includes all of the Demand Spring players

  • Wisdom Wednesday, Episode 81 | Trust—the most important concept in marketing in 20224:13

    Wisdom Wednesday, Episode 81 | Trust—the most important concept in marketing in 2022

    Happy new year everyone! In today's #wisdomwednesday, I discuss 3 areas of trust-building that B2B brands need to audit and improve in 2022 to effectively manage client relationships and facilitate gr

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  • Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO9:22

    Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO

    On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his

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  • Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves2:47

    Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves

    In this week's #wisdomwednesday, I discuss 3 essential questions that leaders should ask themselves to continue on their journey to becoming the leader they want to be.

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  • Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing7:19

    Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing

    This week's #wisdomwednesday is part two of our series on Lead Gen to Demand Gen to Revenue Marketing, Jessie Coan and I discuss how to make the shift to a more strategic approach. Watch as we discuss

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  • Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing5:45

    Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing

    On this week's #wisdomwednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We defin

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  • Wisdom Wednesday, Episode 76 | Why Technology May Replace People5:45

    Wisdom Wednesday, Episode 76 | Why Technology May Replace People

    On today's #wisdomwednesday I'm joined by my colleague, Matt Roberts where we discuss the role of technology and human activities in modern marketing

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  • Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy5:07

    Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy

    On today's #wisdomwednesday I share insights on one powerful change you can make to your ABM strategy to drive both scale and personalization, based on intent and account engagement.

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  • Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy3:27

    Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy

    In this week's #wisdomwednesday, I share three key actions that executives and marketing leaders need to take to activate a Corporate Social Advocacy initiative. Watch as I discuss some of the great i

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  • DS Leap - Carol Meyers2:23

    DS Leap - Carol Meyers

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  • DS Leap - Carla Johnson1:39

    DS Leap - Carla Johnson

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  • Wisdom Wednesday, Episode 73 | Marketing in the Metaverse. Oh brother!2:03

    Wisdom Wednesday, Episode 73 | Marketing in the Metaverse. Oh brother!

    On this week's #wisdomwednesday I share my (very reluctant) thoughts about marketing in the metaverse—a virtual reality place where our avatars engage with each other. Maybe it's just me, but I think

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  • Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability4:58

    Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability

    On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain

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  • Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation5:13

    Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation

    On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So

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  • Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers3:10

    Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers

    On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing organizations—marketing technologists and content marketers. It's akin to a modern production f

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  • Wisdom Wednesday, Episode 69 | One simple analytics change marketers can make to align with sales2:53

    Wisdom Wednesday, Episode 69 | One simple analytics change marketers can make to align with sales

    On this week's #wisdomwednesday I discuss how marketers can better align their efforts with sales by measuring pipeline contribution by quarter from their campaigns. This single change will help you m

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  • Drift Optimization1:06

    Drift Optimization

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  • WisdomWednesday, Episode 68 | How to Create an Amazing Hybrid Event!2:11

    WisdomWednesday, Episode 68 | How to Create an Amazing Hybrid Event!

    On this week's #wisdomwednesday I continue our series on marketing as we come out of the pandemic. Today, I discuss how to create a an amazing hybrid event that includes unique elements for virtual au

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  • Wisdom Wednesday, Episode 67 | Why brands should be social activists4:55

    Wisdom Wednesday, Episode 67 | Why brands should be social activists

    On this week's #wisdomwednesday I talk about the growth in brands speaking out on social issues. In the wake of Canada being shocked and outraged at the discovery of 215 Indigenous children being kill

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  • Vidyard Recording4:49

    Vidyard Recording

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  • Wisdom Wednesday, Episode 66 | Fostering human connection in your post-pandemic marketing5:43

    Wisdom Wednesday, Episode 66 | Fostering human connection in your post-pandemic marketing

    In this week's #wisdomwednesday I begin a series on marketing after COVID. This week I dive into how we can foster human connection and tap into the joy and need for social affiliation. It's going to

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