Wisdom Wednesday, Episode 28 | Agile Marketing is an Imperative Now

April 7, 2020
On today's Wisdom Wednesday I talk about the need for B2B marketers to be extremely agile during the COVID-19 pandemic. We truly don't know how to best serve and support our clients right now. Testing and iterating, then scrapping or doubling-down is essential to find the best messages, offers, and target accounts and industries in this environment. Be well everyone and please maintain social distancing in our emerging spring weather!
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Wisdom Wednesday, Episode 29 | Plan for Recovery Now
Wisdom Wednesday, Episode 29 | Plan for Recovery Now

While we don't know how long our current normal will last, on today's #wisdomwednesday I talk about the nee...

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Marketing leadership in a pandemic: our view from the consulting trenches
Marketing leadership in a pandemic: our view from the consulting trenches