Lex walks you through Marketing Activities where she highlights how to organize a Marketo program; describi...
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On this week's #wisdomwednesday I celebrate Demand Spring's 10 year anniversary by kicking off a 10 week segment—10 years, 10 reflections. Today I discuss the strides we have made in B2B marketing ove
On this week's #wisdomwednesday, longtime Revenue Marketer and Demand Spring's new Chief Revenue Officer Carlos Hidalgo joins me to discuss why he joined Demand Spring and why it's essential that orga
Last week I shared insights for CMOs and marketing executives in navigating through economic volatility. On today's #wisdomwednesday I share three insights for individuals in managing their careers in
I have lived through 3 significant economic downturns in my career. In this week's #wisdomwednesday I share my experience in how to plan in advance for them as a marketing executive. Watch as I discus
In this episode of #wisdomwednesday, I share my insights on what CMOs should be doing to address the situation in Russia. Watch as I lay our four key areas for decision-making and action to safeguard
On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,