c. Customer experience essentials
Get the Demand Spring point of view on the essential drivers of a great customer experience, why marketing must step up to own it, and the opportunities to drive better results when you do.
Most Recent Videos
3:35Wisdom Wednesday, Episode 94 | We have come a long way B2B Marketers!
On this week's #wisdomwednesday I celebrate Demand Spring's 10 year anniversary by kicking off a 10 week segment—10 years, 10 reflections. Today I discuss the strides we have made in B2B marketing ove
6:18Wisdom Wednesday, Episode 93 | Why Marketing is Essential in a Volatile Economy
On this week's #wisdomwednesday, longtime Revenue Marketer and Demand Spring's new Chief Revenue Officer Carlos Hidalgo joins me to discuss why he joined Demand Spring and why it's essential that orga
3:32Wisdom Wednesday, Episode 92 | Career Planning in a Volatile Economy
Last week I shared insights for CMOs and marketing executives in navigating through economic volatility. On today's #wisdomwednesday I share three insights for individuals in managing their careers in
6:05Wisdom Wednesday, Episode 91 | 3 Keys in Planning for an Economic Downturn
I have lived through 3 significant economic downturns in my career. In this week's #wisdomwednesday I share my experience in how to plan in advance for them as a marketing executive. Watch as I discus
3:24Wisdom Wednesday, Episode 90 | A CMOs Approach to Russia
In this episode of #wisdomwednesday, I share my insights on what CMOs should be doing to address the situation in Russia. Watch as I lay our four key areas for decision-making and action to safeguard
4:53Wisdom Wednesday, Episode 88 | 3 Elements in Being a Successful Entrepreneur
On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,
