Wisdom Wednesday, Episode 86 | You Have an Analysis Problem; Not An Analytics Problem

On this week's #wisdomwednesday I discuss a big role gap that I see in many B2B marketing organizations. While B2B marketing in general struggles with making sense of the huge volumes of data they generate, I don't believe they have an analytics problem. Instead, I think they have an analysis problem. Watch as I discuss the need for Data Analysts within marketing.
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Wisdom Wednesday, Episode 87 | Supporting women in the workplace as we come out of COVID
Wisdom Wednesday, Episode 87 | Supporting women in the workplace as we come out of COVID

On this week's #wisdomwednesday I share my thoughts on how leaders can support women in the workplace as we...

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Wisdom Wednesday, Episode 85 | The State of Revenue Marketing
Wisdom Wednesday, Episode 85 | The State of Revenue Marketing

On this week's #wisdomwednesday I share my thoughts on how B2B Marketing has evolved throughout the course ...