Wisdom Wednesday, Episode 85 | The State of Revenue Marketing
On this week's #wisdomwednesday I share my thoughts on how B2B Marketing has evolved throughout the course of my career—from a primary emphasis on brand to the deep impact we are having on driving revenue today. With data points from our just released 2022 B2B Revenue Marketing Benchmark Report, I share the growth in the use of the term Revenue Marketing, the #1 metric B2B marketers are measured on today, and our effectiveness at hitting our targets.
