Are you headed to Vidyard’s Video Space Camp? We hope so! The agenda is jam-packed with video marketing content gold. Here’s our take on what sessions you just can’t miss to ensure you make the most of your video marketing efforts.
Views You Can Use – How to Measure and Maximize Video’s Impact Throughout the Funnel. Day 1, 2:20pm
Measuring the success of a video can be tricky business. If you’re looking for an inside view of how a B2B company has built an integrated campaign using video to support thought leadership and demand gen goals, look no further. This tag team session (content marketer and demand gen maven) will dive into best practices for getting the most out of your video efforts. This session will provide attendees with a framework for how to measure engagement and demand gen success. Why it’s a Must Attend: This talk is sure to inspire ideas for how to launch a fully integrated campaign including video.
Aligning Your Video Marketing Strategy with the Buying Journey. Day 1, 3:10pm
You likely have a content strategy, but what about a comprehensive video strategy? In this session with Mark Emond of Demand Spring, you’ll learn what types of videos perform best at each stage of the funnel and use that information to prioritize video investments and build a long-term video plan. Complete with examples, this session will be a note taker for sure! Why it’s a Must Attend: You’ll learn how to think strategically about a video.
The Attention Economy: Why Real Content Engagement Happens After the Click. Day 2, 11:15am
Holding a buyer’s attention can seem like a black box. This session from LookBookHQ will take a look at the attention economy and how “always on-nurturing” can help marketers increase engagement. Why It’s a Must Attend: Learn how to do more with a moment. Who couldn’t use some help there?
Bringing Science to the Art of Video Marketing. Day 2, 1:30pm
This “from the trenches” session will take a look at how Plex launched a data-driven video marketing approach, what insights they learned and how these ideas started moving the needle quickly. Why It’s a Must Attend: Making sense of all the data you collect can be tricky, learn from a pro! Video marketing is certainly here for the long haul. We can’t wait to learn how other marketers are utilizing this influential medium at Video Space Camp. What sessions are you looking forward to at Space Camp? Share in the comments below.
Learn More
Demand Spring partners with Vidyard to provide video marketing strategy and integration services. Learn more, download an overview of our Quick Start Services for Vidyard.
About the Author: Brendan brings the benefits of a formal education in marketing, agency experience, and hands-on creative consulting to every client engagement. Possessed of strategy smarts, broadcast production experience, and problem-solving panache, he’s a passionate believer in the power of video marketing to attract, retain, and convert your audience. Brendan is based in Ottawa.
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