Back in the late 90’s, the marketing industry looked vastly different, and artificial intelligence was still science fiction. Marketers really had two primary roles—driving brand awareness and providing sales support. Today, we are at the start of the next era in B2B marketing practices driven by AI.
Most Recent Articles
Mark Emond of Demand Spring: Cultivating Growth as a Solo Founder in Marketing Solutions
Mark Emond talks with ValiantCEO about building Demand Spring without a co-founder: the advisors he leaned on for the biggest decisions, and why relationships have driven 14 years of growth.
Demand Spring Sponsors 2026 Wheelchair Basketball World Championships in Ottawa
OTTAWA, ON – September 3, 2026 – Revenue Marketing consultancy Demand Spring is pleased to be a Corporate Partner of the 2026 IWBF Wheelchair Basketball World Championships (Ottawa 2026) taking...
Demand Spring Welcomes Lucian Lui as Senior CMO Advisor
BOSTON, MA – August 6, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Lucian Lui has joined the organization as Senior CMO Advisor. Lucian brings more than 25 years...
The Real AI Challenge For Marketing Leaders Isn’t The Technology
Most organizations are deploying AI tools, yet only a fraction have reached real maturity. The harder work is organizational: deciding what to automate, how to govern it, and which work stays human.
Demand Spring Welcomes Shannyn Lee as Chief Growth Officer
BOSTON, MA – July 23, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Shannyn Lee has joined the team as the first ever Chief Growth Officer. Shannyn spent a decade...
AI in Marketo: How CMOs and RevOps Leaders Can Prepare for What’s Next
Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact. The post AI in Marketo: How CMOs and...
AI in Marketo: How CMOs and RevOps Leaders Can Prepare for What’s Next
AI in Marketo is changing how marketing, demand generation, MOPs and RevOps teams work. Learn how leaders can prepare their teams for AI-driven marketing operations.
How to Launch an AI Agent Pilot in B2B Marketing Without Breaking RevOps
Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact. The post How to Launch an AI Agent...
How to Launch an AI Agent Pilot in B2B Marketing Without Breaking RevOps
Learn how to launch an AI agent pilot in B2B marketing with the right workflow, guardrails, metrics, governance, and RevOps alignment before scaling automation.
Your Next B2B Buyer Might Be an AI Agent. Is Your Marketing Ready?
Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact. The post Your Next B2B Buyer Might Be...
Your Next B2B Buyer Might Be an AI Agent. Is Your Marketing Ready?
Buyers now use AI to build vendor shortlists before talking to sales. Learn how to prepare your content and RevOps for the rise of AI agents in B2B buying.
AI Agents in B2B Marketing: Which Revenue Workflows Actually Deserve Them?
Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact. The post AI Agents in B2B Marketing:...
AI Agents in B2B Marketing: Which Revenue Workflows Actually Deserve Them?
Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact.
AEO vs SEO for B2B Marketers: What is Actually Different?
Confused by AEO vs SEO? Learn how to adapt your B2B AI search strategy for answer engines and map content to the modern buyer journey. The post AEO vs SEO for B2B Marketers: What is Actually...
AEO vs SEO for B2B Marketers: What is Actually Different?
Confused by AEO vs SEO? Learn how to adapt your B2B AI search strategy for answer engines and map content to the modern buyer journey.
How to Build Data-Driven AI Personas That Map B2B Buying Groups
Build AI Personas for B2B Marketing to drive buying group consensus and win the 2026 buyer journey. Move from static profiles to a dynamic, data-driven GTM strategy. The post How to Build...
How to Build Data-Driven AI Personas That Map B2B Buying Groups
Build AI Personas for B2B Marketing to drive buying group consensus and win the 2026 buyer journey. Move from static profiles to a dynamic, data-driven GTM strategy.
How to Map Content to the Buyer Journey to Win in AI Search
Learn how to map content to the buyer journey to thrive in the era of AI search. Optimize for query fan-out and AI Overviews to eliminate journey friction points. The post How to Map Content to...
How to Map Content to the Buyer Journey to Win in AI Search
Learn how to map content to the buyer journey to thrive in the era of AI search. Optimize for query fan-out and AI Overviews to eliminate journey friction points.