How to Build Data-Driven AI Personas That Map B2B Buying Groups

Mark Emond talks with ValiantCEO about building Demand Spring without a co-founder: the advisors he leaned on for the biggest decisions, and why relationships have driven 14 years of growth.

OTTAWA, ON – September 3, 2026 – Revenue Marketing consultancy Demand Spring is pleased to be a Corporate Partner of the 2026 IWBF Wheelchair Basketball World Championships (Ottawa 2026) taking...

BOSTON, MA – August 6, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Lucian Lui has joined the organization as Senior CMO Advisor. Lucian brings more than 25 years...

Most organizations are deploying AI tools, yet only a fraction have reached real maturity. The harder work is organizational: deciding what to automate, how to govern it, and which work stays human.

BOSTON, MA – July 23, 2026 – Revenue Marketing consultancy Demand Spring is pleased to announce that Shannyn Lee has joined the team as the first ever Chief Growth Officer. Shannyn spent a decade...

Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact. The post AI in Marketo: How CMOs and...

AI in Marketo is changing how marketing, demand generation, MOPs and RevOps teams work. Learn how leaders can prepare their teams for AI-driven marketing operations.

Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact. The post How to Launch an AI Agent...

Learn how to launch an AI agent pilot in B2B marketing with the right workflow, guardrails, metrics, governance, and RevOps alignment before scaling automation.

Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact. The post Your Next B2B Buyer Might Be...

Buyers now use AI to build vendor shortlists before talking to sales. Learn how to prepare your content and RevOps for the rise of AI agents in B2B buying.

Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact. The post AI Agents in B2B Marketing:...

Discover which revenue workflows actually deserve AI agents in B2B marketing. Learn how to move past the hype and deploy agentic AI for real pipeline impact.

Confused by AEO vs SEO? Learn how to adapt your B2B AI search strategy for answer engines and map content to the modern buyer journey. The post AEO vs SEO for B2B Marketers: What is Actually...

Confused by AEO vs SEO? Learn how to adapt your B2B AI search strategy for answer engines and map content to the modern buyer journey.

Build AI Personas for B2B Marketing to drive buying group consensus and win the 2026 buyer journey. Move from static profiles to a dynamic, data-driven GTM strategy. The post How to Build...

Learn how to map content to the buyer journey to thrive in the era of AI search. Optimize for query fan-out and AI Overviews to eliminate journey friction points. The post How to Map Content to...

Learn how to map content to the buyer journey to thrive in the era of AI search. Optimize for query fan-out and AI Overviews to eliminate journey friction points.

A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are often overwhelming as they remain reliant on a single person to do the job. Such was…