Welcome to our second annual Revenue Marketing B2B Benchmark Report. Over the past two years we have watched the term Revenue Marketing become more commonly used by marketers as a means of describing their focus. This rise in popularity has paralleled marketing becoming more central to driving engagement, education, inspiration and conversion throughout the customer journey.
In part, this study sought to understand how broadly the term is understood and used. We saw a nice bump in familiarity with the term — 76% of B2B marketers surveyed are familiar with Revenue Marketing (up from 64% last year). The larger objective of the report is to share the Revenue Marketing metrics, practices, processes, barriers, and priorities for 2019.
Marketers today are standing taller than ever before. They are making a more direct, measurable contribution to the top-line of their organization than ever before. B2B buyers are engaging with marketing content and channels in a self-directed manner throughout much of their buyer journey.
Click the button below to understand how your peers think about Revenue Marketing, and more importantly, how they plan to deliver it!
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