Keeping your audience engaged and loyal is hard work. In this 30-minute video, a marketer and a writer give you two perspectives on what you can do to create better binge experiences.
More Like This...
![A Conversation with 3 Content Experts](https://play.vidyard.com/xNtwiPDyqnNGE55Dhgu5ZF.jpg)
I sat down for 60 minutes with three industry experts to have a conversation about how they and the businesses and organizations they champion are considering the role of content right now. What I lik
![4 Things to Consider When Creating Content in Today’s Environment](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fdemandspring.com%2Fwp-content%2Fuploads%2F2020%2F04%2Fds-img-cont-600x400marketo-checkup-worksheet-300x225.jpg&size=1&version=1665679078&sig=42011898bf8fb0491a80aa0ad6837bf2&default=hubs%2Ftilebg-blogs.jpg)
I sit here typing away because I want to contribute something to you that will help you do your job better. Something that will help you feel better. Something, anything that will create a little...
![Give Your Campaigns More Reach and Oomph With This Tweak](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fdemandspring.com%2Fwp-content%2Fuploads%2F2019%2F10%2Fthien-dang-8egiafjbxbi-unsplash.jpg&size=1&version=1665679078&sig=0fd8a8ccbf174e7054466131c3772fb8&default=hubs%2Ftilebg-blogs.jpg)
The role of content within organizations can be…fuzzy. But taking the time to think your way through the fog and create a content strategy is incredibly beneficial for your organization. Here’s...
![The One Thing That’s Missing From the Demand Gen Role](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fdemandspring.com%2Fwp-content%2Fuploads%2F2019%2F08%2Fds-img-cont-600x400content-moment-greek-god.jpg&size=1&version=1665679078&sig=eba6d1807e8f2ea12637188228c2a5c1&default=hubs%2Ftilebg-blogs.jpg)
Summer is flying by, and I hope you are enjoying as much of it as you can. For me, I’ve noticed that summer seems to be extra sweet this year, and I find myself craving as much sun and fun as I...
![Do You Insta? Three Reasons Why I’m Changing my Mind.](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fdemandspring.com%2Fwp-content%2Fuploads%2F2019%2F05%2Fluke-van-zyl-571729-unsplash.jpg&size=1&version=1665679078&sig=cb378f6e2b71ddc0792ffe576decac3e&default=hubs%2Ftilebg-blogs.jpg)
I will be the first to admit I am NOT a first adopter. (Just ask my boss.) I fall in between early adopters and late majority — depending on how intrigued I am about what’s being offered....
![How do you use Customer Stories?](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTYzNzk4JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjZDFhNDJmYTY2NDUuanBnJnZlcnNpb249MDAwMCZzaWc9NGUwZmUyOTk5ZDM5YTkxMjJhMjljOTE2ZmM0YWQ2YjM%25253D&size=1&version=1665679078&sig=b642c244f6c4bc8aa748aac09275724f&default=hubs%2Ftilebg-blogs.jpg)
How do you use customer stories? Do you follow a template? Do you used mixed media (words, video, pictures)? Do you stick to customers-only? What types of stories are you using at each stage of...
![Marketing Needs More Art](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTYzNzk4JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjZDFhMmRiMGRjNTAuanBnJnZlcnNpb249MDAwMCZzaWc9NTJlOTAyOWJkNTU2M2QwODM5MDk4M2U1ZTJmZjcwNzc%25253D&size=1&version=1665679078&sig=971b98cfb53e0eb467d7c9c433f8daa6&default=hubs%2Ftilebg-blogs.jpg)
To build great stories, you need creatives—and you need them earlier than you think. So you’re a marketer who wants to do storytelling. Or if we’ve now passed that term’s sell-by date, maybe you...
![Bingeing 101: Feeding Your Buyers the Right Content at the Right Time](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTYzNzk4JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVkMDI0ZWVlNzBkYTQuanBnJnZlcnNpb249MDAwMCZzaWc9ODM1YWNjM2YyMmY4M2ZlZWM4NmVjNDQ4Zjg5MjA4ZWY%25253D&size=1&version=1665679078&sig=430080de5f4a56ddfe17c2285e55cbce&default=hubs%2Ftilebg-blogs.jpg)
First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a...
![Build Binge-Worthy Content With These Four Principles](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fdemandspring.com%2Fwp-content%2Fuploads%2F2019%2F07%2Fkelly-sikkema-ripitx__oeq-unsplash.jpg&size=1&version=1665679078&sig=56a4c88e610f2a07c48035960a472af1&default=hubs%2Ftilebg-blogs.jpg)
According to the AMA, over the past 5 years, marketers increased their content publishing by 800%, only to see engagement decline by 89%. As marketers, we are striving to produce content quickly,...
![Do you Gate? The two sides of the debate.](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fdemandspring.com%2Fwp-content%2Fuploads%2F2018%2F10%2Fcaleb-jones-131206-unsplash-300x200.jpg&size=1&version=1665679078&sig=7b3107b4ea74d4820a85bdcd2c40bb19&default=hubs%2Ftilebg-blogs.jpg)
There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the...
![Move over storytelling. It’s all about story building.](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTYzNzk4JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjNmYwZTRlYjcwYzEuanBnJnZlcnNpb249MDAwMCZzaWc9OGZkMWE1OTBhMjYzMGNjNDlkZDYzNzAyOThkYjBiNTI%25253D&size=1&version=1665679078&sig=5ad802b65c9b6f5cefb12d1af80fcb59&default=hubs%2Ftilebg-blogs.jpg)
The post Move over storytelling. It’s all about story building. appeared first on Demand Spring.