Robyn Mia

  • Marketo Engage May Release: Our Favorite New Features

    Marketo Engage May Release: Our Favorite New Features

    Here are our favorite updates from the Marketo Engage May Release and what they mean for you. The post Marketo Engage May Release: Our Favorite New Features appeared first on Demand Spring.

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  • Read This Before You Let Your (Chat) Bots Loose

    Read This Before You Let Your (Chat) Bots Loose

    Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to...

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  • Read This Before You Let Your (Chat) Bots Loose

    Read This Before You Let Your (Chat) Bots Loose

    Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to...

    Read Article
  • Demand Spring’s 2020 Must-Read Books

    Demand Spring’s 2020 Must-Read Books

    If you’re anything like me, you have an ever growing to-be-read list. Well, it’s about to get longer because Demand Spring’s top book picks of 2020 are here! With the holidays looking a little...

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  • COVID-19 isn’t slowing video production. Here’s what you need to know.

    COVID-19 isn’t slowing video production. Here’s what you need to know.

    In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of consumers have consumed more content since...

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  • COVID-19 isn’t slowing video production. Here’s what you need to know.

    COVID-19 isn’t slowing video production. Here’s what you need to know.

    In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of consumers have consumed more content since...

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  • Four tips for Revenue Marketers to start the new year with a full pipeline.

    Four tips for Revenue Marketers to start the new year with a full pipeline.

    Vishnu Prasad via Unsplash It’s happening again. Your sales team is only focusing on closing deals that are in the pipeline and being super selective on which leads they pursue. (As in they only...

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  • Forty-one content marketing tips.

    Forty-one content marketing tips.

    Forty-one content marketing tips in honor of turning forty-one. Since reasons to celebrate seem few and far between, why not stop and celebrate the power that is content marketing? I’m thankful I...

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  • 4 Things to Consider When Creating Content in Today’s Environment

    4 Things to Consider When Creating Content in Today’s Environment

    I sit here typing away because I want to contribute something to you that will help you do your job better. Something that will help you feel better. Something, anything that will create a little...

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  • Read This Before You Let Your (Chat) Bots Loose

    Read This Before You Let Your (Chat) Bots Loose

    Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to...

    Read Article
  • Professional Goal Setting 101: Establishing Goals That Help You

    Professional Goal Setting 101: Establishing Goals That Help You

    Setting goals. Are you trying to get ahead? Or are you trying to change the world? You can’t have both. This is an article about individual business goal-setting and the place it holds within an...

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  • Demand Spring Congratulates Grand & Toy’s Nadia Milani On Being Named to the 2019 Fearless 50 List

    Demand Spring Congratulates Grand & Toy’s Nadia Milani On Being Named to the 2019 Fearless 50 List

    Demand Spring Congratulates Grand & Toy’s Nadia Milani On Being Named to the 2019 Fearless 50 List Marketo’s Fearless 50 List recognizes the top 50 marketers in the world OTTAWA, ON – October 24,...

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  • Give Your Campaigns More Reach and Oomph With This Tweak

    Give Your Campaigns More Reach and Oomph With This Tweak

    The role of content within organizations can be…fuzzy. But taking the time to think your way through the fog and create a content strategy is incredibly beneficial for your organization. Here’s...

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  • The One Thing That’s Missing From the Demand Gen Role

    The One Thing That’s Missing From the Demand Gen Role

    Summer is flying by, and I hope you are enjoying as much of it as you can. For me, I’ve noticed that summer seems to be extra sweet this year, and I find myself craving as much sun and fun as I...

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  • Build Binge-Worthy Content With These Four Principles

    Build Binge-Worthy Content With These Four Principles

    According to the AMA, over the past 5 years, marketers increased their content publishing by 800%, only to see engagement decline by 89%. As marketers, we are striving to produce content quickly,...

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  • 4 Principles of Binge-Worthy Content28:05

    4 Principles of Binge-Worthy Content

    Keeping your audience engaged and loyal is hard work. In this 30-minute video, a marketer and a writer give you two perspectives on what you can do to create better binge experiences.

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  • Do You Insta? Three Reasons Why I’m Changing my Mind.

    Do You Insta? Three Reasons Why I’m Changing my Mind.

    I will be the first to admit I am NOT a first adopter. (Just ask my boss.) I fall in between early adopters and late majority — depending on how intrigued I am about what’s being offered....

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  • How do you use Customer Stories?

    How do you use Customer Stories?

    How do you use customer stories? Do you follow a template? Do you used mixed media (words, video, pictures)? Do you stick to customers-only? What types of stories are you using at each stage of...

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  • Move over storytelling. It’s all about story building.

    Move over storytelling. It’s all about story building.

    The post Move over storytelling. It’s all about story building. appeared first on Demand Spring.

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  • 7 Crucial Building Blocks for Successful B2B Marketing Transformation

    7 Crucial Building Blocks for Successful B2B Marketing Transformation

    In 2016, Lester Holt of NBC News ran an evening story under the category of “Consumer Alert.” Holt told a jarring tale of thousands of beautiful and relatively young Connecticut homes that —...

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