Wisdom Wednesday, Episode 22 | Silos are Getting Kicked to the Curb
On this week's Wisdom Wednesday I discuss the first of our 10 bold B2B marketing predictions for 2020. With the B2B buyer engaging with all parts of our organization today we are seeing internal silos finally being broken down. The millennial workforce is also an active driver of this change, with limited tolerance for the structures and boundaries that previous generations operated under. Listen in as I discuss the impetus for reaching across the corporate aisle in 2020.