Another vidfographic for all the marketing automation lovers out there! Marketing automation is a relevant piece of successful modern marketing. Here are some stats about the relevancy. 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. 86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey. Relevant emails sent with marketing automation software drive 18 times more revenue than just email blasts. Businesses using marketing automation to nurture prospects see a 451% increase in qualified leads. Marketing automation users have seen an average increase of sales revenues by 34%. B2B companies are twice as likely to use marketing automation as B2C companies. 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase Nearly 70% of businesses in our study are either using a marketing automation platform (MAP) or currently implementing one.