Most Recent Videos
4:26Wisdom Wednesday, Episode 32 | Make your Emails Emotional!
On this week's #wisdomwednesday we discuss the importance of tapping into the emotions and personal values of your target audience in your email marketing. I share some compelling research that suppor
3:07Wisdom Wednesday, Episode 31 | Keep Your Emails Short!
This week on #wisdomwednesday I am starting a series on email marketing best practices. Today's focus is on the importance of brevity. How long should your subject lines be? Body copy? Bullet points?
4:23Wisdom Wednesday, Episode 30 | The Imperative to Increase Marketing Spend Now
On this week's #wisdomwednesday I share three examples from three different recessions where brands that have increased their marketing spend significantly outgrew their competitors during and after t
4:34Wisdom Wednesday, Episode 29 | The Imperative to Increase Marketing Spend Now
On this week's #wisdomwednesday I share three examples from three different recessions where brands that have increased their marketing spend significantly outgrew their competitors during and after t
2:47Wisdom Wednesday, Episode 29 | Plan for Recovery Now
While we don't know how long our current normal will last, on today's #wisdomwednesday I talk about the need to plan now for recovery (perhaps in multiple phases). B2B Marketers should assess now what
2:51Wisdom Wednesday, Episode 28 | Agile Marketing is an Imperative Now
On today's Wisdom Wednesday I talk about the need for B2B marketers to be extremely agile during the COVID-19 pandemic. We truly don't know how to best serve and support our clients right now. Testing
2:55Wisdom Wednesday, Episode 27 | Two essential items for success in these times
On this week's Wisdom Wednesday I share my insights, having experienced 3 financial downturns in my career, that are essential to sustaining marketing (and business) performance. Watch as I discuss wh
2:12Wisdom Wednesday, Episode 26 | The Imperative for Marketing partnering with HR
In this week's Wisdom Wednesday I discuss prediction #5 in our 10 bold predictions for 2020: the need for marketing to partner with HR. Long into an "employee's market", marketing is a natural partner
3:12Wisdom Wednesday, Episode 25 | Becoming Data-Centric
On this week's Wisdom Wednesday I share 5 critical imperatives for B2B marketers to make better use of data and analytics.
3:49Wisdom Wednesday, Episode 24 | Virtual Wins the Battle for Talent
On this week's Wisdom Wednesday I challenge fellow CEOs to let their employees work from anywhere. The data (such as a recent Harvard Business Review study) is clear - virtual work drives talent acqui
1:51Interesting Moments
In this video, Ryan covers, how to add Interesting Moments to your Marketo campaigns, where to find Interesting Moments in Salesforce, and other tips about how to use them.
2:59Wisdom Wednesday, Episode 23 | MarTech Growth has Come to a Screeching Halt
On this week's Wisdom Wednesday I discuss why the MarTech landscape grew by only 240 new applications last year compared to more than 1,500 in each of the previous four years. What does it mean for yo
1:02Revenue Marketing Index
An overview of the RM Index to be used on the landing page for the program