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On this week's #wisdomwednesday I share early insights into the research study we just closed on marketer's perceptions of working from home these last few months. The takeaway: we are busier, but mor

Karen Morad and I just wrapped up Season 1 of Marketing Unplugged, Demand Spring's podcast. It was a blast to host and importantly produced some great business benefits for our company. On this week's

In this week's #wisdomwednesday I share my thoughts on the future of MarTech during the choppy economic waters we are experiencing. I discuss why I think we will see both contraction and the next surg

I sat down for 60 minutes with three industry experts to have a conversation about how they and the businesses and organizations they champion are considering the role of content right now. What I lik

In this week's edition of #wisdomwednesday I discuss the five key processes in the Revenue Marketing System (RMS). RMS is a methodology we created at Demand Spring to help marketers identify the core

In the wake of the social response to the George Floyd tragedy, brands around the world had deep discussions about how to respond. In this episode of #wisdomwednesday I walk through the dialogue and d