Wisdom Wednesday, Episode 84 | Modern Lead Scoring Must Haves!

February 8, 2022
In this episode of #wisdomwednesday I share my thoughts on three critical elements in a modern lead scoring model and how to effectively test your model before it goes live. Getting lead scoring right is critical in driving BDR and Sales effectiveness and productivity and in building the Sales and Marketing relationship. I hope you find this useful.
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Wisdom Wednesday, Episode 85 | The State of Revenue Marketing
Wisdom Wednesday, Episode 85 | The State of Revenue Marketing

On this week's #wisdomwednesday I share my thoughts on how B2B Marketing has evolved throughout the course ...

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Wisdom Wednesday, Episode 83 | The One Thing That Separates ABM Leaders from Laggards
Wisdom Wednesday, Episode 83 | The One Thing That Separates ABM Leaders from Laggards

On this week's #wisdomwednesday I am joined by Demand Spring's new VP of Strategy Consulting Tracy Thayne. ...