Wisdom Wednesday, Episode 30 | The Imperative to Increase Marketing Spend Now
On this week's #wisdomwednesday I share three examples from three different recessions where brands that ha...
Most Recent Videos
Wisdom Wednesday, Episode 81 | Trust—the most important concept in marketing in 2022
Happy new year everyone! In today's #wisdomwednesday, I discuss 3 areas of trust-building that B2B brands need to audit and improve in 2022 to effectively manage client relationships and facilitate gr
Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO
On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his
Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves
In this week's #wisdomwednesday, I discuss 3 essential questions that leaders should ask themselves to continue on their journey to becoming the leader they want to be.
Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing
This week's #wisdomwednesday is part two of our series on Lead Gen to Demand Gen to Revenue Marketing. Jessie Coan and I discuss how to make the shift to a more strategic approach. Watch as we discuss
Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing
On this week's #wisdomwednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We defin
Wisdom Wednesday, Episode 76 | Why Technology May Replace People
On this week's #wisdomwednesday, I am joined by my colleague Matt Roberts. Matt and I discuss out of control salary escalation and how organizations may respond by investing in AI technologies to repl
Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy
On today's #wisdomwednesday I share insights on one powerful change you can make to your ABM strategy to drive both scale and personalization, based on intent and account engagement.
Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy
In this week's #wisdomwednesday, I share three key actions that executives and marketing leaders need to take to activate a Corporate Social Advocacy initiative. Watch as I discuss some of the great i
DS Leap - Carol Meyers
DS Leap - Carla Johnson
Wisdom Wednesday, Episode 73 | Marketing in the Metaverse. Oh brother!
On this week's #wisdomwednesday I share my (very reluctant) thoughts about marketing in the metaverse—a virtual reality place where our avatars engage with each other. Maybe it's just me, but I think
Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability
On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain
Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation
On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So
Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers
On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing organizations—marketing technologists and content marketers. It's akin to a modern production f
Wisdom Wednesday, Episode 69 | One simple analytics change marketers can make to align with sales
On this week's #wisdomwednesday I discuss how marketers can better align their efforts with sales by measuring pipeline contribution by quarter from their campaigns. This single change will help you m
WisdomWednesday, Episode 68 | How to Create an Amazing Hybrid Event!
On this week's #wisdomwednesday I continue our series on marketing as we come out of the pandemic. Today, I discuss how to create a an amazing hybrid event that includes unique elements for virtual au
Wisdom Wednesday, Episode 67 | Why brands should be social activists
On this week's #wisdomwednesday I talk about the growth in brands speaking out on social issues. In the wake of Canada being shocked and outraged at the discovery of 215 Indigenous children being kill
Wisdom Wednesday, Episode 66 | Fostering human connection in your post-pandemic marketing
In this week's #wisdomwednesday I begin a series on marketing after COVID. This week I dive into how we can foster human connection and tap into the joy and need for social affiliation. It's going to