Wisdom Wednesday, Episode 67 | Why brands should be social activists

On this week's #wisdomwednesday I talk about the growth in brands speaking out on social issues. In the wake of Canada being shocked and outraged at the discovery of 215 Indigenous children being killed at a school run by the Government and the Catholic church, I address the ethical imperative for it. I also share insights from numerous studies that show that customers today are demanding that brands be about more than profits. Finally, I discuss ways to do it correctly, and what to avoid.
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WisdomWednesday, Episode 68 | How to Create an Amazing Hybrid Event!
WisdomWednesday, Episode 68 | How to Create an Amazing Hybrid Event!

On this week's #wisdomwednesday I continue our series on marketing as we come out of the pandemic. Today, I...

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Wisdom Wednesday, Episode 66 | Fostering human connection in your post-pandemic marketing
Wisdom Wednesday, Episode 66 | Fostering human connection in your post-pandemic marketing

In this week's #wisdomwednesday I begin a series on marketing after COVID. This week I dive into how we can...