Wisdom Wednesday, Episode 39 | 2 Essentials to Align Marketing and Sales

On this week's #wisdomwednesday I discuss the two things that I recommend to all of our clients when it comes to aligning marketing sales: align on metrics, and conduct joint weekly pipeline reviews. These two things do more, in my experience, than anything else to get reps and marketers working TOGETHER!
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Wisdom Wednesday, Episode 40 | How to Work with your Agencies During COVID
Wisdom Wednesday, Episode 40 | How to Work with your Agencies During COVID

On today's #wisdomwednesday I discuss 4 key elements for brands to assess and optimize in working with your...

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Wisdom Wednesday, Episode 38 | Work from Home Study Results
Wisdom Wednesday, Episode 38 | Work from Home Study Results

On this week's #wisdomwednesday I share early insights into the research study we just closed on marketer's...