Wisdom Wednesday, Episode 34 | Brands and Social Issues

In the wake of the social response to the George Floyd tragedy, brands around the world had deep discussions about how to respond. In this episode of #wisdomwednesday I walk through the dialogue and discussion we are having at Demand Spring on how to support social issues—in both our words and our actions. I discuss why the 'soul' of our company is more important than our 'wallet'.
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Wisdom Wednesday, Episode 35 | The Revenue Marketing System
Wisdom Wednesday, Episode 35 | The Revenue Marketing System

In this week's edition of #wisdomwednesday I discuss the five key processes in the Revenue Marketing System...

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Wisdom Wednesday, Episode 33 | TEST your emails!
Wisdom Wednesday, Episode 33 | TEST your emails!

If I had nickel for every B2B email marketing campaign that went out without an A/B test I would be lying o...