Wisdom Wednesday, Episode 64 | Serving over Selling

On this #wisdomwednesday I discuss a better approach to creating relationships with prospects—serving over selling. It's a preview of a discussion I have with Dave Walker of the B2SMB Institute at their Leaders Forum 2021 event this week. Watch as I share 3 ways to serve your prospects.
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Wisdom Wednesday, Episode 65 | You must build your brand to drive demand
Wisdom Wednesday, Episode 65 | You must build your brand to drive demand

On this week's #wisdomwednesday I discuss the imperative of building awareness, familiarity, and trust in d...

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Introducing Leap, a new marketing advisory service
Introducing Leap, a new marketing advisory service

Leap is a new type of marketing advisory service that brings together some of the best minds in B2B marketi...