Vidfographic: A Shift in B2B Marketing
There's been a big shift in B2B marketing these past years. 94% of B2B buyers search vendors online before finalizing a purchase. The three most common lead gen tactics for modern marketers in email marketing, event marketing, and content marketing in order to drive demand. 84% of B2B Marketing find CRMs helpful to determine lead quality within the sales pipeline. The top B2B content used are case studies, blogs, e-newsletters, white papers, and videos. Top CMOs plan to increase their digital marketing spend by 14.7% in 2016. Mobile is now becoming a more common way to buy B2B products with 59% of buyers using them to research vendors. The top 4 social media platforms for B2B businesses are LinkedIn, Twitter, Facebook, and YouTube. Despite the various MarTech tools out there, 68% of B2B companies are still struggling with lead generation. The top priorities for modern B2B marketers are increasing lead quality, increasing lead volume, and increasing lead conversions. The top B2B marketers are seeing a 10% increase in sales pipeline after properly implementing marketing automation. 84% of B2B executives begin a buyer journey after receiving a trusted referral.