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On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,

On this week's #wisdomwednesday I share my thoughts on how leaders can support women in the workplace as we come out of COVID. I touch on key areas such as flexible work policies, job retraining and r

On this week's #wisdomwednesday I discuss a big role gap that I see in many B2B marketing organizations. While B2B marketing in general struggles with making sense of the huge volumes of data they gen

On this week's #wisdomwednesday I share my thoughts on how B2B Marketing has evolved throughout the course of my career—from a primary emphasis on brand to the deep impact we are having on driving rev

In this episode of #wisdomwednesday I share my thoughts on three critical elements in a modern lead scoring model and how to effectively test your model before it goes live. Getting lead scoring right

On this week's #wisdomwednesday I am joined by Demand Spring's new VP of Strategy Consulting Tracy Thayne. Tracy is a long-time Revenue Marketing expert with deep ABM experience. He shares the one thi

On this week's #wisdomwednesday I discuss what B2B marketers can learn from Wordle, specifically about how to use scarcity to drive demand. I share two requirements for getting the most out of scarcit

Happy new year everyone! In today's #wisdomwednesday, I discuss 3 areas of trust-building that B2B brands need to audit and improve in 2022 to effectively manage client relationships and facilitate gr

On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his