Mobilize Your Advocates - Webinar Recording

The B2B buying cycle has undergone radical change. Any purchase decision, of virtually any significance, has evolved into a cornucopia of consultation -- from online reviews, to product comparisons, and peer experiences and recommendations. In this on-demand webinar you'll hear what defines an advocate, and what motivates them to advocate, and learn how you can align your organization to take full advantage of the benefits of advocate marketing.
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