Most Recent Videos
Wisdom Wednesday, Episode 64 | Serving over Selling
On this #wisdomwednesday I discuss a better approach to creating relationships with prospects—serving over selling. It's a preview of a discussion I have with Dave Walker of the B2SMB Institute at the
Introducing Leap, a new marketing advisory service
Leap is a new type of marketing advisory service that brings together some of the best minds in B2B marketing for pragmatic, real-world advice for CMOs and their executive team. It's a big leap ahead
Wisdom Wednesday, Episode 63 | We still have so much work to do
On today's #wisdomwednesday I reflect on the amazing progress we have made in creating COVID vaccines in such a short period of time and contrast that with the very slow progress we have made in comba
Wisdom Wednesday, Episode 62 | What do you do better than anyone else?
On this week's #wisdomwednesday I pose to you a question that was asked to me by a member of our board. What do you do better than anyone else? It's a really simple but powerful question that can fram
Wisdom Wednesday, Episode 61 | Are you a Growth Mindset Marketer?
On this week's #wisdomwednesday I ask the question, are you a growth mindset marketer or a fixed mindset marketer. This concept of a growth mindset comes from the great book by Carol Dweck and is a gr
Wisdom Wednesday, Episode 60 | The 4 C's when hiring a BDR
This week's #wisdomwednesday is brought to you by the letter C. In my experience, there are four traits, that all begin with the letter C, to look for when hiring a Business Development Rep (or SDR, L
Wisdom Wednesday, Episode 59 | The Wisdom of Amazing Women
On this week's #wisdomwednesday I share the wisdom of the incredible women of Demand Spring. Watch as I share what they said about the advice they would give their younger self. They have inspired me,
Wisdom Wednesday: Episode 58 | What you are missing from your SLA
On today's #wisdomwednesday, I share an interesting perspective on Sales & Marketing Service-Level Agreements. Watch as I discuss an SLA dimension that came from a client workshop this week. It's a fr
Wisdom Wednesday, Episode 57 | Never mistake activity for achievement
On today's #wisdomwednesday I talk about something I see in a lot of organizations—marketers working really hard to do MORE, in the absence of analytics. It's time to double down on our efforts to put
Wisdom Wednesday, Episode 56 | Ground Hog Day and Innovation
On this week's #wisdomwednesday I remind us all to pause and perhaps get out of the innovation rut you may be in, caused by endless Zoom meetings and lockdowns.
Wisdom Wednesday, Episode 55 | The continuing gap in Marketing and Sales alignment
On this week's #wisdomwednesday, I share some really interesting data points from our 2021 Revenue Marketing B2B Benchmark Report. Specifically I dive into marketing and sales alignment, which markete
Wisdom Wednesday, Episode 54: Blossom where you are
On this week's #wisdomwednesday, I discuss a phrase, "Blossom where you are", which was shared with us by Jennifer Smith, the CMO of Brightcove, on a recent episode of our Marketing Unplugged podcast.
Akamai - Keep Hearts Pounding
Wisdom Wednesday, Epsiode 53 | A plan for 2021
In this last episode of #wisdomwednesday for 2020, I share 3 things to consider as you ponder team and individual growth in 2021. Happy holidays everyone. Wishing you peace, relaxation, and hope for n
Akamai - Sensum Reboot Short
Demand Spring Website Hero Background Video
CIRA - Digital Me Explainer
CIRA - DigitalMe Voices - Nalie Augustin
Sending a Sample Email