The MarTech RoundUp

Be the best at Marketo. We're sharing our tips, strategies, and stories of success (and failure) with you so you can accelerate your learning and Marketo practice.

  • Compliance Regulations

    Compliance Regulations

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  • How to Conduct a Marketo Checkup

    How to Conduct a Marketo Checkup

    You send your car in for routine maintenance, you go to your physician for regular checkups, but have you ever thought about performing a ‘checkup’ of your Marketo instance? Sure, you might be...

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  • Maintain Your Relationships by Spurring Buyer Intent

    Maintain Your Relationships by Spurring Buyer Intent

    Just because someone fills out a form, that doesn’t mean they intend to buy from you. There’s a big difference between someone who is showing buying behavior versus someone who is just kicking the...

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  • Marketo Is Changing How Email Data Will Be Retained

    Marketo Is Changing How Email Data Will Be Retained

    Overview On August 31, 2020, Marketo will be implementing a change on how sent and delivered email data is retained.  With the change, these two activity types will be stored for 90 days, after...

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  • Marketing Prediction #2: The MarTech landscape will screech to a halt.  Let’s talk about it.

    Marketing Prediction #2: The MarTech landscape will screech to a halt. Let’s talk about it.

    For years, the MarTech landscape increased by 1500 applications per year. But not last year. Last year it only increased by a measly 240. So, what gives? Here are three top reasons the Martech...

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  • The 5 Marketo Settings You’re Overlooking

    The 5 Marketo Settings You’re Overlooking

    There are a lot of decisions, big and small, that go into making your Marketo instance fit for your organization. We have to think about program channels and tags, naming conventions and templates...

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  • Marketo Tip: Keeping Operational Campaigns Active

    Marketo Tip: Keeping Operational Campaigns Active

    In case you aren’t aware, every quarter Marketo automatically deactivates all of your triggered campaigns that have had no activity in the last 6 months. Marketo does this to keep your instance...

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  • Up Your Skills With Our Marketo Learning Hub

    Up Your Skills With Our Marketo Learning Hub

    It’s now late October if you haven’t seen Stranger Things by now I don’t know what you’ve been doing for the last few months…but don’t worry, this blog is spoiler-free. Sidenote: I absolutely...

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  • Auditing Your Marketo Instance – Start With the End in Mind

    Auditing Your Marketo Instance – Start With the End in Mind

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  • Set Your Team Up for Success With Marketo Documentation

    Set Your Team Up for Success With Marketo Documentation

    Whether you’re new to Marketing Automation or you’re a seasoned Marketo pro, my guess is you’re aware of the importance of documentation. So why is it that so many Marketing Automation users lack...

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  • Marketo’s Form Pre-Fill has Changed. Here’s How You Can Adapt.

    Marketo’s Form Pre-Fill has Changed. Here’s How You Can Adapt.

    Overview On April 24, 2019, Marketo changed how its form prefill works. From now on Marketo forms will only be pre-filled if a valid mkt_tok URL parameter is present. Generally, this is from a...

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  • The Art of Archiving: Clean up Your Marketo Instance

    The Art of Archiving: Clean up Your Marketo Instance

    As the temperature rises and the days get longer, my spring cleaning instincts get triggered. Like many of us, I take advantage of a rainy spring afternoon by cleaning out my closets – moving out...

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  • 3 Key Takeaways from attending the Marketing Nation Roadshow

    3 Key Takeaways from attending the Marketing Nation Roadshow

    Marketo hosted 200+ local Boston marketers at the first of their multiple city Marketing Nation Roadshows. It’s an event filled with Marketo community insights, high energy and deep thoughts. We...

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  • We Made Ourselves our Own Client – Here’s What We’ve Learned so Far

    We Made Ourselves our Own Client – Here’s What We’ve Learned so Far

    On our second day of the Demand Spring semi-annual business review in early 2019, the MarTech team breakout session was a whiteboarding masterpiece. We were challenged to find the ONE thing that...

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  • Reflections on 15 Years of Marketing Automation

    Reflections on 15 Years of Marketing Automation

    A couple of weeks ago I attended Adobe Summit for the first time. I attended this impressive gathering of marketers because the company recently acquired Marketo –a long-time partner of Demand...

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  • A/B Testing: Where to Start (And Hopefully End)?

    A/B Testing: Where to Start (And Hopefully End)?

    2018 was a great year for Revenue Marketers – and 2019 is only going to get better. As you ponder how your revamped email marketing strategy will bolster engagement and increase sales, Demand...

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  • Subscription Preference Centers: Up your game.

    Subscription Preference Centers: Up your game.

    Subscription preference centers are often the unsung heroes of your marketing automation platform. It’s only fair that we give credit where credit is due, since many people overlook them. They...

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  • #3 Easy Tips to Get More out of Marketo

    #3 Easy Tips to Get More out of Marketo

    The post #3 Easy Tips to Get More out of Marketo appeared first on Demand Spring.

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  • So Much Marketo. So little time.31:27

    So Much Marketo. So little time.

    The Problem: Marketo has the power to turn Marketers into superheroes. Many marketing organizations struggle to tap into this power and use the platform to its highest potential. - They don’t have

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  • Marketing Automation: The intersection of engagement and technology

    Marketing Automation: The intersection of engagement and technology

    If I defined my relationship by the transactions I have with my husband on a daily basis, I think I might be in trouble. During the week, our interactions are often boiled down to the essentials —...

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