Creating Binge-Worthy Content
These resources will help guide you to make a binge-worthy content experience.
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28:05Watch Video4 Principles of Binge-Worthy Content
Keeping your audience engaged and loyal is hard work. In this 30-minute video, a marketer and a writer give you two perspectives on what you can do to create better binge experiences.
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Read ArticleBingeing 101: Feeding Your Buyers the Right Content at the Right Time
First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a...
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Read ArticleHow do you use Customer Stories?
How do you use customer stories? Do you follow a template? Do you used mixed media (words, video, pictures)? Do you stick to customers-only? What types of stories are you using at each stage of...
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Re-evaluate the how and why of your content with our Content Audit
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Read Article7 Reasons Your Buyer Persona Research Is Failing
Do you ever wonder why personas thrive in some organizations, but fail in others? I know I have, and after reading Mark Emond’s first 90 days blog post – I think I have some answer as to why....
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Read ArticleMarketing Needs More Art
To build great stories, you need creatives—and you need them earlier than you think. So you’re a marketer who wants to do storytelling. Or if we’ve now passed that term’s sell-by date, maybe you...
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Read ArticleA New Lens for Creating More Effective Campaign Plans.
This is a lens to help you build stronger, more engaging, effective campaign plans. All too often speed outweighs quality. Here's the fix.
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Read ArticleMove over storytelling. It’s all about story building.
The post Move over storytelling. It’s all about story building. appeared first on Demand Spring.
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Read ArticleDo you Gate? The two sides of the debate.
There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the...
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Read ArticleThe Science Behind Storytelling
In 2009, two writers named Rob Walker and Joshua Glenn conducted a project known as Significant Objects. They set out to determine if storytelling was the most powerful form of communication....
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Read ArticleLong-form video can give your content a long-term boost.
Who doesn’t love a good story? Now we all know, your company story will most likely never compete with the likes of Yoda, but (and it’s a small but) it doesn’t mean that you don’t have a good...
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