Creating Binge-Worthy Content

These resources will help guide you to make a binge-worthy content experience.

  • 4 Principles of Binge-Worthy Content28:05

    4 Principles of Binge-Worthy Content

    Keeping your audience engaged and loyal is hard work. In this 30-minute video, a marketer and a writer give you two perspectives on what you can do to create better binge experiences.

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  • Bingeing 101: Feeding Your Buyers the Right Content at the Right Time

    Bingeing 101: Feeding Your Buyers the Right Content at the Right Time

    First, a word on bingeing. Many people associate bingeing as the way viewers stream video services such as Amazon Prime, Netflix, and YouTube to watch multiple pieces of episodic content in a...

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  • How do you use Customer Stories?

    How do you use Customer Stories?

    How do you use customer stories? Do you follow a template? Do you used mixed media (words, video, pictures)? Do you stick to customers-only? What types of stories are you using at each stage of...

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  • Re-evaluate the how and why of your content with our Content Audit.

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  • 7 Reasons Your Buyer Persona Research Is Failing

    7 Reasons Your Buyer Persona Research Is Failing

    Do you ever wonder why personas thrive in some organizations, but fail in others? I know I have, and after reading Mark Emond’s first 90 days blog post – I think I have some answer as to why....

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  • Marketing Needs More Art

    Marketing Needs More Art

    To build great stories, you need creatives—and you need them earlier than you think. So you’re a marketer who wants to do storytelling. Or if we’ve now passed that term’s sell-by date, maybe you...

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  • A New Lens for Creating More Effective Campaign Plans.

    A New Lens for Creating More Effective Campaign Plans.

    This is a lens to help you build stronger, more engaging, effective campaign plans. All too often speed outweighs quality. Here's the fix.

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  • Move over storytelling. It’s all about story building.

    Move over storytelling. It’s all about story building.

    The post Move over storytelling. It’s all about story building. appeared first on Demand Spring.

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  • Do you Gate? The two sides of the debate.

    Do you Gate? The two sides of the debate.

    There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the...

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  • The Science Behind Storytelling

    The Science Behind Storytelling

    In 2009, two writers named Rob Walker and Joshua Glenn conducted a project known as Significant Objects. They set out to determine if storytelling was the most powerful form of communication....

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  • Long-form video can give your content a long-term boost.

    Long-form video can give your content a long-term boost.

    Who doesn’t love a good story? Now we all know, your company story will most likely never compete with the likes of Yoda, but (and it’s a small but) it doesn’t mean that you don’t have a good...

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